| Following the fashionable friend: The power of social media: Weighing publicity effectiveness of blogs versus online magazines J Colliander, M Dahlén Journal of advertising research 51 (1), 313-320, 2011 | 807 | 2011 |
| Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness C Stubb, AG Nyström, J Colliander Journal of communication management 23 (2), 109-122, 2019 | 281 | 2019 |
| “This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts C Stubb, J Colliander Computers in Human Behavior 98, 210-222, 2019 | 248 | 2019 |
| ‘Snap happy’brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram J Colliander, B Marder Computers in Human Behavior 78, 34-43, 2018 | 218 | 2018 |
| “This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media J Colliander Computers in Human Behavior 97, 202-215, 2019 | 205 | 2019 |
| The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party J Colliander, S Erlandsson Journal of Marketing Communications 21 (2), 110-124, 2015 | 199 | 2015 |
| Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions M Söderlund, J Colliander Journal of Retailing and Consumer Services 25, 47-57, 2015 | 118 | 2015 |
| Twitter for two: Investigating the effects of dialogue with customers in social media J Colliander, M Dahlén, E Modig International Journal of Advertising 34 (2), 181-194, 2015 | 102 | 2015 |
| Trash talk rebuffed: consumers' defense of companies criticized in online communities J Colliander, A Hauge Wien European Journal of Marketing 47 (10), 1733-1757, 2013 | 93 | 2013 |
| Consumer-perceived signals of ‘creative’versus ‘efficient’advertising: Investigating the roles of expense and effort E Modig, M Dahlén, J Colliander International Journal of Advertising 33 (1), 137-154, 2014 | 78 | 2014 |
| The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter J Colliander, B Marder, LL Falkman, J Madestam, E Modig, S Sagfossen Computers in Human Behavior 74, 277-285, 2017 | 77 | 2017 |
| Multifaceted influencers: Toward a new typology for influencer roles in advertising K Rundin, J Colliander Journal of Advertising 50 (5), 548-564, 2021 | 61 | 2021 |
| Vacation posts on Facebook: A model for incidental vicarious travel consumption B Marder, C Archer-Brown, J Colliander, A Lambert Journal of Travel Research 58 (6), 1014-1033, 2019 | 59 | 2019 |
| Socially acceptable?: exploring consumer responses to marketing in social media J Colliander Stockholm School of Economics, 2012 | 31* | 2012 |
| Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers J Colliander, M Söderlund, S Szugalski Journal of Consumer Marketing 33 (3), 162-171, 2016 | 26 | 2016 |
| Conspicuous political brand interactions on social network sites B Marder, C Marchant, C Archer-Brown, A Yau, J Colliander European Journal of Marketing 52 (3/4), 702-724, 2018 | 24 | 2018 |
| The allure of the bottle as a package: An assessment of perceived effort in a packaging context M Söderlund, J Colliander, J Karsberg, KT Liljedal, E Modig, S Rosengren, ... Journal of Product & Brand Management 26 (1), 91-100, 2017 | 20 | 2017 |
| Bridging theory and practice in an applied retail track F Lange, S Rosengren, J Colliander, M Hernant, KT Liljedal Journal of Marketing Education 40 (1), 6-16, 2018 | 16 | 2018 |
| Watching others receive unearned superior treatment: Examining the effects on tourists who receive less than their peers J Colliander, M Söderlund, B Marder Journal of Travel Research 58 (7), 1175-1192, 2019 | 15 | 2019 |
| Following the fashionable friend: exploring the publicity effectiveness of blogs vs. online magazines J Colliander, M Dahlen Journal of Advertising Research 51 (1), 313, 2011 | 11* | 2011 |
