Pascal Kottemann
Pascal Kottemann
Postdoctoral researcher, Bielefeld University
Verified email at wiwi.uni-bielefeld.de - Homepage
Title
Cited by
Cited by
Year
Measuring brand image: a systematic review, practical guidance, and future research directions
A Plumeyer, P Kottemann, D Böger, R Decker
Review of Managerial Science 13 (2), 227-265, 2019
272019
A mechanism for aggregating association network data: An application to brand concept maps
D Böger, P Kottemann, M Meißner, R Decker
Journal of Business Research 79, 90-106, 2017
232017
Talent or popularity: What drives market value and brand image for human brands?
J Hofmann, O Schnittka, M Johnen, P Kottemann
Journal of Business Research, 2019
92019
The benefits of computer-based brand concept mapping
M Meißner, P Kottemann, R Decker, SW Scholz
Schmalenbach Business Review 67 (4), 430-453, 2015
72015
They come from near and far: the impact of spatial distance to event location on event attendance motivations
C Dragin-Jensen, O Schnittka, A Feddersen, P Kottemann, Z Rezvani
Scandinavian Journal of Hospitality and Tourism 18 (sup1), S87-S100, 2018
52018
Investigating feedback effects in the field of brand extension using brand concept maps
P Kottemann, A Plumeyer, R Decker
Baltic Journal of Management, 2018
52018
Measuring brand image perceptions in co-branding
P Kottemann, R Decker, D Hentschel
Available at SSRN 2910096, 2017
32017
Parent brands’ influence on co-brand’s perception: a model-based approach
D Böger, P Kottemann, R Decker
Journal of Product & Brand Management, 2018
22018
Measuring Brand Concept Maps in Computer-Aided Interviews
M Meißner, P Kottemann, R Decker
Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, 2012
22012
Talent or popularity?: An empirical analysis of the determinants of the brand image of human brands through the example of professional football players
J Hofmann, P Kottemann, O Schnittka, M Johnen
47th Annual Conference of the European Marketing AcademyEuropean Marketing …, 2018
12018
Essays on Brand Image Effects in Marketing
P Kottemann
2017
Using Cluster Analysis for the Identification of Heterogeneous Brand Images
D Böger, P Kottemann, R Decker, M Meißner
European Conference on Data Analysis 2015, Book of Abstracts, 2015
2015
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
P Kottemann, A Hörmeyer, R Decker
Agents of change, 2014
2014
Brand Concept Maps in Computer-Aided Interviews–Challenges, Benefits, and Empirical Findings
P Kottemann, M Meißner, R Decker
2013
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Articles 1–14