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Nanda Kumar
Nanda Kumar
Professor of Marketing, University of Texas at Dallas
Bestätigte E-Mail-Adresse bei utdallas.edu
Titel
Zitiert von
Zitiert von
Jahr
Effective category management depends on the role of the category☆
SK Dhar, SJ Hoch, N Kumar
Journal of Retailing 77 (2), 165-184, 2001
5202001
On manufacturers complementing the traditional retail channel with a direct online channel
N Kumar, R Ruan
Quantitative Marketing and Economics 4 (3), 289-323, 2006
3022006
On customized goods, standard goods, and competition
NB Syam, N Kumar
Marketing Science 25 (5), 525-537, 2006
1662006
Pricing Models for Online Advertising: CPM vs. CPC
K Asdemir, N Kumar, VS Jacob
Information Systems Research 23 (3-Part-1), 804-822, 2012
1202012
Effectiveness of trade promotions: Analyzing the determinants of retail pass through
N Kumar, S Rajiv, A Jeuland
Marketing Science 20 (4), 382-404, 2001
1192001
Private label vendor selection in a supply chain: Quality and clientele effects
N Kumar, S Radhakrishnan, RC Rao
Journal of Retailing 86 (2), 148-158, 2010
812010
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
SM Shugan, J Moon, Q Shi, NS Kumar
Marketing Science, 2016
522016
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
SM Shugan, J Moon, N Shi, Qiaoni and Kumar
Marketing Science 36 (1), 2016
522016
Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing
N Kumar, R Rao
Marketing Science 25 (2), 188-199, 2006
502006
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
JPRV Vithala R. Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Tim ...
Customer Needs and Solutions 5, 107-120, 2018
422018
Consumer Stockpiling and Competitive Promotional Strategies
M Gangwar, N Kumar, RC Rao
Marketing Science 33 (1), 94-113, 2014
412014
Content Provision Strategies in the Presence of Content Piracy
M Johar, N Kumar, V Mookerjee
Information Systems Research 23 (3-Part-2), 960-975, 2012
372012
Price-Matching Guarantee with Endogeneized Consumer Search
J Jiang, N Kumar, B Ratchford
Available at SSRN 1630026, 2010
37*2010
Price Matching Guarantees with Endogenous Consumer Search
JT Jiang, BT Kumar, Nanda S. and Ratchford
Management Science 63 (10), 2017
332017
Price competition with repeat, loyal buyers
ET Anderson, N Kumar
Quantitative Marketing and Economics 5 (4), 333-359, 2007
332007
Price-Matching Guarantees with Endogenous Consumer Search
J Jiang, N Kumar, BT Ratchford
33*
A comment on:“Revisiting dynamic duopoly with consumer switching costs”
ET Anderson, N Kumar, S Rajiv
Journal of Economic Theory 116 (1), 177-186, 2004
312004
On strategic pricing and complementing the retail channel with a direct Internet channel
N Kumar, R Ruan
University of Texas at Dallas, working paper, som. utdallas. edu/faculty …, 2002
272002
Effect of loyalty card programs on supermarket prices
N Kumar, R Rao
working paper, 2003
82003
Internet advertising pricing models
K Asdemir, N Kumar, V Jacob
Technique report, School of Management, The University of Texas at Dallas, 2002
52002
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