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Nanda Kumar
Nanda Kumar
Professor of Marketing, University of Texas at Dallas
Verified email at utdallas.edu
Title
Cited by
Cited by
Year
Effective category management depends on the role of the category☆
SK Dhar, SJ Hoch, N Kumar
Journal of Retailing 77 (2), 165-184, 2001
5242001
On manufacturers complementing the traditional retail channel with a direct online channel
N Kumar, R Ruan
Quantitative Marketing and Economics 4 (3), 289-323, 2006
3102006
On customized goods, standard goods, and competition
NB Syam, N Kumar
Marketing Science 25 (5), 525-537, 2006
1652006
Pricing Models for Online Advertising: CPM vs. CPC
K Asdemir, N Kumar, VS Jacob
Information Systems Research 23 (3-Part-1), 804-822, 2012
1202012
Effectiveness of trade promotions: Analyzing the determinants of retail pass through
N Kumar, S Rajiv, A Jeuland
Marketing Science 20 (4), 382-404, 2001
1202001
Private label vendor selection in a supply chain: Quality and clientele effects
N Kumar, S Radhakrishnan, RC Rao
Journal of Retailing 86 (2), 148-158, 2010
822010
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
SM Shugan, J Moon, Q Shi, NS Kumar
Marketing Science, 2016
532016
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
SM Shugan, J Moon, N Shi, Qiaoni and Kumar
Marketing Science 36 (1), 2016
532016
Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing
N Kumar, R Rao
Marketing Science 25 (2), 188-199, 2006
532006
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
JPRV Vithala R. Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Tim ...
Customer Needs and Solutions 5, 107-120, 2018
422018
Consumer Stockpiling and Competitive Promotional Strategies
M Gangwar, N Kumar, RC Rao
Marketing Science 33 (1), 94-113, 2014
422014
Price-Matching Guarantee with Endogeneized Consumer Search
J Jiang, N Kumar, B Ratchford
Available at SSRN 1630026, 2010
37*2010
Content Provision Strategies in the Presence of Content Piracy
M Johar, N Kumar, V Mookerjee
Information Systems Research 23 (3-Part-2), 960-975, 2012
352012
Price Matching Guarantees with Endogenous Consumer Search
JT Jiang, BT Kumar, Nanda S. and Ratchford
Management Science 63 (10), 2017
332017
Price competition with repeat, loyal buyers
ET Anderson, N Kumar
Quantitative Marketing and Economics 5 (4), 333-359, 2007
332007
Price-Matching Guarantees with Endogenous Consumer Search
J Jiang, N Kumar, BT Ratchford
33*
A comment on:“Revisiting dynamic duopoly with consumer switching costs”
ET Anderson, N Kumar, S Rajiv
Journal of Economic Theory 116 (1), 177-186, 2004
322004
On strategic pricing and complementing the retail channel with a direct Internet channel
N Kumar, R Ruan
University of Texas at Dallas, working paper, som. utdallas. edu/faculty …, 2002
232002
Effect of loyalty card programs on supermarket prices
N Kumar, R Rao
working paper, 2003
72003
Internet advertising pricing models
K Asdemir, N Kumar, V Jacob
Technique report, School of Management, The University of Texas at Dallas, 2002
52002
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Articles 1–20