How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies D Hummel, A Maedche Journal of Behavioral and Experimental Economics 80, 47-58, 2019 | 647 | 2019 |
Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness M Ingendahl, D Hummel, A Maedche, T Vogel Journal of Consumer Behaviour, 2020 | 71 | 2020 |
Improving Digital Nudging Using Attentive User Interfaces: Theory Development and Experiment Design D Hummel, P Toreini, A Maedche DESRIST 2018 Proceedings, 2018 | 32 | 2018 |
Designing adaptive nudges for multi-channel choices of digital services: A laboratory experiment design D Hummel, S Schacht, A Maedche | 28 | 2017 |
Determinants of multi-channel behavior: exploring avenues for future research in the services industry D Hummel, S Schacht, A Maedche | 17 | 2016 |
Multi-Channel Choice in Retail Banking Services: Exploring the Role of Service Characteristics D Hummel, S Schacht, A Mädche | 15 | 2017 |
Biological sex vs. psychological gender-roles in online channel choices: evidence from two studies in the financial services industry D Hummel, S Herbertz, A Mädche Proceedings of the 4th Conference on Gender & IT, 199-208, 2018 | 8 | 2018 |
Individualized choices and digital nudging: Multiple studies in digital retail channels D Kaiser KIT-Bibliothek, 2018 | 8 | 2018 |
The Effect of Personality Traits and Gender Roles on Consumer Channel Choices D Hummel, T Vogel, A Maedche | 1 | 2021 |
Berufsbegleitend promovieren in den Wirtschaftswissenschaften D Kaiser Springer Books, 2020 | | 2020 |