‪Carolina Stubb‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	606	601
h-index	5	5
i10-index	4	4

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20182019202020212022202320243 16 94 151 163 117 45

Carolina Stubb

Carolina Stubb

Åbo Akademi University

Verified email at abo.fi

sponsored content influencer marketing


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Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness C Stubb, AG Nyström, J Colliander Journal of communication management 23 (2), 109-122, 2019	281	2019
“This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts C Stubb, J Colliander Computers in Human Behavior 98, 210-222, 2019	248	2019
Story versus info: Tracking blog readers’ online viewing time of sponsored blog posts based on content-specific elements C Stubb Computers in Human Behavior 82, 54-62, 2018	53	2018
The gray zone in marketing: consumer responses to influencer marketing C Stubb Åbo Akademi-Åbo Akademi University, 2019	12	2019
S., Nyström, AG & Colliander, J.(2019). Influencer Marketing: The Impact of Disclosing Sponsorship Compensation Justification on Sponsored Content Effectiveness.” C Stubb Journal of Communication Management 23 (2), 109-22, 0	8
“This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts J Colliander, C Stubb Computers in Human Behavior 98, 210-222, 2019	4	2019

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