| Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media A Colicev, A Malshe, K Pauwels, P O'Connor Journal of Marketing 82 (1), 37-56, 2018 | 218 | 2018 |
| Modeling the relationship between firm and user generated content and the stages of the marketing funnel A Colicev, A Kumar, P O'Connor International Journal of Research in Marketing 36 (1), 100-116, 2019 | 118 | 2019 |
| Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? RV Kübler, A Colicev, KH Pauwels Journal of Interactive Marketing 50 (May 2020), 136-155, 2019 | 59 | 2019 |
| Is investing in social media really worth it? How brand actions and user actions influence brand value A Colicev, P O’Connor, VE Vinzi Service Science 8 (2), 152-168, 2016 | 51 | 2016 |
| Social media and customer-based brand equity: An empirical investigation in retail industry A Colicev, A Malshe, K Pauwels Administrative Sciences 8 (3), 55, 2018 | 35 | 2018 |
| An empirical investigation of the antecedents of partnering capability A Colicev, P De Giovanni, VE Vinzi International Journal of Production Economics 178, 144-153, 2016 | 14 | 2016 |
| Using online data and network-based text analysis in HRM research K Platanou, K Mäkelä, A Beletskiy, A Colicev Journal of Organizational Effectiveness: People and Performance 5 (1), 81-97, 2018 | 13 | 2018 |
| How Main Street Drives Wall Street: Customer (Dis) satisfaction, Short Sellers, and Abnormal Returns A Malshe, A Colicev, V Mittal Journal of Marketing Research 57 (6), 1055-1075, 2020 | 11 | 2020 |
| Multiple time series analysis for organizational research A Colicev, K Pauwels Long Range Planning, 102067, 2020 | 5 | 2020 |
| The Real Value of Facebook Likes A Colicev American Marketing Association (January 26), https://www. ama. org/2021/01 …, 2021 | 4 | 2021 |
| Exchange Rate Pass-through after a Large Depreciation A Colicev, J Hoste, J Konings | 2 | 2019 |
| How main steet drives wall street: Customer satisfaction, short sellers, and shareholder value AV Malshe, A Colicev, V Mittal | 2 | 2018 |
| The Impact of a Large Depreciation on the Cost of Living of Rich and Poor Consumers A Colicev, J Hoste, J Konings CEPR Discussion Paper No. DP16869, 2022 | 1 | 2022 |
| How social media impacts brand value: the mediating role of customer satisfaction A Colicev, P O’Connor Multidisciplinary Business Review 13 (1), 82-96, 2020 | 1 | 2020 |
| How Earned and Owned Social Media Impact Shareholder Value Through Consumer Mindset Metrics A Colicev, A Malshe, K Pauwels, P O’Connor | 1 | 2016 |
| It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value A Borah, SC Bahadir, A Colicev, GJ Tellis International Journal of Research in Marketing 39 (1), 227-246, 2022 | | 2022 |
| Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool? A Colicev, R Kübler, K Pauwels MSI Working Paper Series, 2017 | | 2017 |
| The Impact of Brand Actions on Facebook on the Consumer Mind-Set A Colicev, P O'Connor Lecture Notes in Computer Science. Social Media: The Good, the Bad, and the …, 2016 | | 2016 |
Peter O'CONNORUniversity of South AustraliaBestätigte E-Mail-Adresse bei unisa.edu.au
