Anatoli COLICEV
Anatoli COLICEV
Assistant Professor of Marketing, Bocconi University
Bestätigte E-Mail-Adresse bei unibocconi.it - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media
A Colicev, A Malshe, K Pauwels, P O'Connor
Journal of Marketing 82 (1), 37-56, 2018
822018
Is investing in social media really worth it? How brand actions and user actions influence brand value
A Colicev, P O’Connor, VE Vinzi
Service Science 8 (2), 152-168, 2016
312016
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
A Colicev, A Kumar, P O'Connor
International Journal of Research in Marketing 36 (1), 100-116, 2019
212019
Social media and customer-based brand equity: an empirical investigation in retail industry
A Colicev, A Malshe, K Pauwels
Administrative Sciences 8 (3), 55, 2018
142018
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
RV Kübler, A Colicev, KH Pauwels
Journal of Interactive Marketing, 2019
82019
An empirical investigation of the antecedents of partnering capability
A Colicev, P De Giovanni, VE Vinzi
International Journal of Production Economics 178, 144-153, 2016
62016
Using online data and network-based text analysis in HRM research
K Platanou, K Mäkelä, A Beletskiy, A Colicev
Journal of Organizational Effectiveness: People and Performance 5 (1), 81-97, 2018
42018
How main steet drives wall street: Customer satisfaction, short sellers, and shareholder value
AV Malshe, A Colicev, V Mittal
12018
Exchange Rate Pass-through after a Large Depreciation
A Colicev, J Hoste, J Konings
2019
Multiple Time Series Analysis for Organizational Research
A Colicev, KH Pauwels
Available at SSRN 3302191, 2018
2018
The Impact of Brand Actions on Facebook on the Consumer Mind-Set
A Colicev, P O'Connor
Lecture Notes in Computer Science. Social Media: The Good, the Bad, and the …, 2016
2016
How Earned and Owned Social Media Impact Shareholder Value Through Consumer Mindset Metrics
A Colicev, A Malshe, K Pauwels, P O'Connor
Marketing Science Institute Report Series 16 (115), 2016
2016
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–12