Bernard Jaworski
Bernard Jaworski
Verified email at cgu.edu
Title
Cited by
Cited by
Year
Market orientation: the construct, research propositions, and managerial implications
AK Kohli, BJ Jaworski
Journal of marketing 54 (2), 1-18, 1990
138381990
Market orientation: antecedents and consequences
BJ Jaworski, AK Kohli
Journal of marketing 57 (3), 53-70, 1993
121641993
Strategic brand concept-image management
CW Park, BJ Jaworski, DJ MacInnis
Journal of marketing 50 (4), 135-145, 1986
38401986
MARKOR: a measure of market orientation
AK Kohli, BJ Jaworski, A Kumar
Journal of Marketing research 30 (4), 467-477, 1993
36871993
Information processing from advertisements: Toward an integrative framework
DJ MacInnis, BJ Jaworski
Journal of marketing 53 (4), 1-23, 1989
17211989
Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads
DJ Maclnnis, C Moorman, BJ Jaworski
Journal of marketing 55 (4), 32-53, 1991
15161991
Toward a theory of marketing control: environmental context, control types, and consequences
BJ Jaworski
Journal of marketing 52 (3), 23-39, 1988
12831988
Market-driven versus driving markets
B Jaworski, AK Kohli, A Sahay
Journal of the academy of marketing science 28 (1), 45-54, 2000
12262000
Market orientation: review, refinement, and roadmap
BJ Jaworski, AK Kohli
Journal of Market-Focused Management 1 (2), 119-135, 1996
10241996
Introduction to e-commerce
JF Rayport, BJ Jaworski
McGraw-Hill Irwin MarketspaceU, 2016
7962016
„E-commerce”
GUS Raport, BJ Jaworski
Wydawnictwa Internet Standard (2009–2013), 2001
7922001
Enhancing communication between marketing and engineering: The moderating role of relative functional identification
RJ Fisher, E Maltz, BJ Jaworski
Journal of marketing 61 (3), 54-70, 1997
6061997
Loyalty. com: Customer relationship management in the new era of Internet marketing
F Newell
McGraw-Hill, 2000
5482000
Morgan (1995),“The comparative advantage theory of competition,”
SD Hunt, M Robert
Journal of Marketing 59 (2), 1-15, 1996
5471996
Internet marketing
R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison
Auflage, New York, 2004
5382004
Internet marketing
R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison
Auflage, New York, 2004
5382004
Control combinations in marketing: conceptual framework and empirical evidence
BJ Jaworski, V Stathakopoulos, HS Krishnan
Journal of marketing 57 (1), 57-69, 1993
5361993
Supervisory feedback: Alternative types and their impact on salespeople's performance and satisfaction
BJ Jaworski, AK Kohli
Journal of Marketing Research 28 (2), 190-201, 1991
5351991
Product quality: Impact of interdepartmental interactions
A Menon, BJ Jaworski, AK Kohli
Journal of the Academy of Marketing Science 25 (3), 187-200, 1997
4401997
Marketing jobs and management controls: toward a framework
BJ Jaworski, DJ MacInnis
Journal of Marketing Research 26 (4), 406-419, 1989
4211989
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Articles 1–20