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Janina M. Schaumann
Janina M. Schaumann
Assistant Professor, Department of Design, Production and Management, University of Twente
Bestätigte E-Mail-Adresse bei utwente.nl - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Internationalization through sociopolitical relationships: MNEs in India
U Elg, PN Ghauri, J Schaumann
Long Range Planning 48 (5), 334-345, 2015
522015
Millenial Leaders' Display of Generational Cohort Stereotypes: A Qualitative Research Approach
L Grotkamp, JM Schaumann, P Riehm
Journal of Leadership in Organizations 2 (2), 2020
112020
Managing political actors through network partners: Market-driving multinationals in emerging markets
U Elg, J Schaumann, P Ghauri
Business, Society and Politics 28, 133-153, 2012
92012
Market shaping MNCs in emerging markets-stakeholder engagement and the role of embeddedness
JM Schaumann, V Tarnovskaya
Industrial Marketing Management 114, 64-79, 2023
12023
Brand addiction and compulsive buying in female consumers' relationships with food brands
S Hegner, JM Schaumann, B Francioni, I Curina
British Food Journal, 2023
2023
The St. Pauli Code: Stakeholder engagement and roles in maintaining cultural uniqueness in city branding
J Schaumann, S Meißner
7th Annual Conference of the International Place Branding Association, IPBA …, 2023
2023
Conceptualizing and Meassuring Financial Consumer Resilience
JM Schaumann, S Hegner, A Varmaz, K Riebe
Association of Consumer Research Conference, ACR 2023, 2023
2023
Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany
M Hettche, DH Kim, MJ Clayton
2023 Marketing & Public Policy Conference Awards, 2023
2023
Warum hören Menschen Podcasts? Forschungsstand und Forschungsperspektiven zu den Motiven der Podcast-Nutzung
C Rudeloff, JM Schaumann, L Wiethe
Podcasts, 401-416, 2022
2022
Stakeholder-based Brand Equity (SBBE): A qualitative study of its development through firm-stakeholder interactions in emerging markets
JM Schaumann
2021
Case study IV: Axis communications: Building the global market for network surveillance cameras
U Elg, J Schaumann
International Business Strategy, 463-469, 2015
2015
A Study Of Stakeholder-Based Brand Equity And Its Management In Brazil, Russia, India & China
J Schaumann
International Research Conference in Marketing of the University of …, 2013
2013
A study of stakeholder-based brand equity and its management
JM Schaumann
2013
Internationalization Through Social Exchange Relationships In Emerging Markets.
U Elg, J Schaumann, PN Ghauri
39th Annual Conference of the European International Business Academy, 2013, 2013
2013
Managing political actors through network partners: the case of market driving strategy
U Elg, J Schaumann, PN Ghauri
38th Annual Conference of the European International Business Academy, 2012, 2012
2012
The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception
L Marcussen, A Hein, J Schaumann
2010
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