| Corporate social performance, analyst stock recommendations, and firm future returns X Luo, H Wang, S Raithel, Q Zheng Strategic Management Journal 36 (1), 123-136, 2015 | 633 | 2015 |
| The effects of corporate reputation perceptions of the general public on shareholder value S Raithel, M Schwaiger Strategic management journal 36 (6), 945-956, 2015 | 362 | 2015 |
| On the value relevance of customer satisfaction. Multiple drivers and multiple markets S Raithel, M Sarstedt, S Scharf, M Schwaiger Journal of the academy of marketing science 40, 509-525, 2012 | 260 | 2012 |
| Corporate social performance, firm size, and organizational visibility: Distinct and joint effects on voluntary sustainability reporting P Schreck, S Raithel Business & Society 57 (4), 742-778, 2018 | 240 | 2018 |
| The impact of brand rating dispersion on firm value X Luo, S Raithel, MA Wiles Journal of Marketing Research 50 (3), 399-415, 2013 | 157 | 2013 |
| The value‐relevance of corporate reputation during the financial crisis S Raithel, P Wilczynski, MP Schloderer, M Schwaiger Journal of Product & Brand Management 19 (6), 389-400, 2010 | 104 | 2010 |
| Marketing mix and customer equity of SPA brands: Cross-cultural perspectives CH Lee, E Ko, H Tikkanen, MCT Phan, G Aiello, R Donvito, S Raithel Journal of Business Research 67 (10), 2155-2163, 2014 | 101 | 2014 |
| Organizing actor Engagement: A platform perspective L Blasco-Arcas, M Alexander, D Sörhammar, JM Jonas, S Raithel, T Chen Journal of Business Research 118, 74-85, 2020 | 78 | 2020 |
| In pursuit of understanding what drives fan satisfaction M Sarstedt, CM Ringle, S Raithel, SP Gudergan Journal of Leisure Research 46 (4), 419-447, 2014 | 73 | 2014 |
| Managing negative celebrity endorser publicity: How announcements of firm (non) responses affect stock returns SJ Hock, S Raithel Management Science 66 (3), 1473-1495, 2020 | 61 | 2020 |
| Recognition or rejection–How a company’s reputation influences stakeholder behaviour M Schwaiger, S Raithel, M Schloderer Reputation capital: Building and maintaining trust in the 21st century, 39-55, 2009 | 58 | 2009 |
| The crisis‐response match: An empirical investigation S Raithel, SJ Hock Strategic Management Journal 42 (1), 170-184, 2021 | 55 | 2021 |
| Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects S Raithel, CR Taylor, SJ Hock Journal of Business Research 69 (9), 3788-3794, 2016 | 52 | 2016 |
| Leitfaden zur Messung von Konstrukten TAE Ebert, S Raithel Vahlen, 2009 | 46 | 2009 |
| Reputation und unternehmenserfolg M Schwaiger, S Raithel Management Review Quarterly 64, 225-259, 2014 | 42 | 2014 |
| Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity A Mafael, S Raithel, SJ Hock Journal of the Academy of Marketing Science 50 (1), 174-194, 2022 | 36 | 2022 |
| Make the most of a polarizing brand X Luo, M Wiles, S Raithel Harvard Business Review, 2013 | 34 | 2013 |
| Portrayals of minorities and women in super bowl advertising CR Taylor, A Mafael, S Raithel, CM Anthony, DW Stewart Journal of Consumer Affairs 53 (4), 1535-1572, 2019 | 26 | 2019 |
| Measuring the impact of corporate reputation on stakeholder behaviour M Schwaiger, S Raithel, R Rinkenburger, M Schloderer Corporate reputation : managing opportunities and threats, 61-86, 2011 | 26 | 2011 |
| Measuring the role of uniqueness and consistency to develop effective advertising A Mafael, S Raithel, CR Taylor, DW Stewart Journal of Advertising 50 (4), 494-504, 2021 | 25 | 2021 |
Manfred SchwaigerInstitut für Marktorientierte Unternehmensführung, Universität MünchenBestätigte E-Mail-Adresse bei lmu.de
