Daniel Korschun
Daniel Korschun
Associate Professor of Marketing, LeBow College of Businesss, Drexel University
Verified email at drexel.edu - Homepage
Cited by
Cited by
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
S Sen, CB Bhattacharya, D Korschun
Journal of the Academy of Marketing Science 34 (2), 158-166, 2006
Using corporate social responsibility to win the war for talent
CB Bhattacharya, S Sen, D Korschun
MIT Sloan management review 49, 2008
Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives
CB Bhattacharya, D Korschun, S Sen
Journal of Business ethics 85 (2), 257-272, 2009
Corporate social responsibility, customer orientation, and the job performance of frontline employees
D Korschun, CB Bhattacharya, SD Swain
Journal of Marketing, 2014
Stakeholder marketing: Beyond the four Ps and the customer
CB Bhattacharya, D Korschun
Journal of Public Policy & Marketing 27 (1), 113-116, 2008
Leveraging corporate responsibility: The stakeholder route to maximizing business and social value
CB Bhattacharya, S Sen, D Korschun
Cambridge University Press, 2011
How virtual corporate social responsibility dialogs generate value: A framework and propositions
D Korschun, S Du
Journal of Business Research 66 (9), 1494-1504, 2013
Boundary Spanning Employees and Relationships with External Stakeholders: A Social Identity Approach
D Korschun
Academy of Management Review 40 (4), 611-629, 2015
A resource-based view of stakeholder marketing
AJ Kull, JA Mena, D Korschun
Journal of Business Research 69 (12), 5553-5560, 2016
Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption
C Amatulli, M De Angelis, D Korschun, S Romani
Journal of Cleaner Production 194, 277-287, 2018
When and how does corporate social responsibility encourage customer orientation
D Korschun, CB Bhattacharya, SD Swain
No. ESMT-11-05. ESMT European School of Management and Technology, 2011
What Really Drives Value in Corporate Responsibility
CB Bhattacharya, S Sen
McKinsey Quarterly, 2011
Emotional convergence in service relationships: the shared frontline experience of customers and employees
AR Zablah, NJ Sirianni, D Korschun, DD Gremler, SE Beatty
Journal of Service Research 20 (1), 76-90, 2017
Using corporate social responsibility to strengthen employee and customer relationships
D Korschun, CB Bhattacharya, S Sen
ACR Asia-Pacific Advances, 2009
Spillover of social responsibility associations in a brand portfolio
W Wang, D Korschun
Journal of Product & Brand Management, 2015
Taking a stand: Consumer responses when companies get (or don’t get) political
D Korschun, H Rafieian, A Aggarwal, SD Swain
Available at SSRN 2806476, 2019
When and how country reputation stimulates export volume
BV Dimitrova, D Korschun, YV Yotov
International Marketing Review, 2017
Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets
T Wagner, D Korschun, CC Troebs
Journal of Business Research 114, 385-394, 2020
Finding the Middle Ground in a Politically Polarized World
NC Smith, D Korschun
MIT Sloan Management Review 60 (1), 1-5, 2018
We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
D Korschun, G Welker
AMACOM 1, 1-256, 2015
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