Professor Ross Gordon

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	All	Since 2018
Citations	7564	4281
h-index	36	32
i10-index	67	53

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gerard hastingsprofessor of social marketing, stirling and the Open universityVerified email at stir.ac.uk
Christopher MageeSchool of Psychology, University of WollongongVerified email at uow.edu.au
Gordon WaittProfessor, University of WollongongVerified email at uow.edu.au
Martine SteadDeputy Director, Institute for Social Marketing, University of StirlingVerified email at stir.ac.uk
Paul CooperSenior Professor, Sustainable Buildings Research Centre, University of WollongongVerified email at uow.edu.au
Crawford MoodieSenior Research Fellow, University of StirlingVerified email at stir.ac.uk
Anne Marie MacKintoshSenior Researcher, Institute for Social Marketing and Centre for Tobacco Control Research, University of StirlingVerified email at stir.ac.uk
Susan MacAskillResearch Felow, University of StirllingVerified email at stir.ac.uk
Lauren GurrieriRMIT UniversityVerified email at rmit.edu.au
Rebekah Russell-BennettQueensland University of TechnoloogyVerified email at qut.edu.au
Nadia ZainuddinUniversity of WollongongVerified email at uow.edu.au
Jeff FrenchBrighton University Visiting ProfessorVerified email at strategic-social-marketing.org
Lindsay G. OadesProfessor of Wellbeing Science & Deputy Dean, University of MelbourneVerified email at unimelb.edu.au
Laura D RobinsonSchool of Psychology, University of WollongongVerified email at uow.edu.au
Marylyn CarriganProfessor of Marketing and Sustainability, Edinburgh Business School, Heriot Watt UniversityVerified email at hw.ac.uk
Georgina CairnsSenior Lecturer Institute of SociomanagementVerified email at stir.ac.uk
Gavin GeorgeHEARDVerified email at ukzn.ac.za
Sally DibbCoventry UniversityVerified email at coventry.ac.uk
Joseph CiorciariCentre for Mental Health & Brain Sciences, Swinburne University of TechnologyVerified email at swin.edu.au
Tim ChadbornHead of Behavioural Insights and Evaluation Lead, Public Health EnglandVerified email at phe.gov.uk

Professor Ross Gordon

Queensland University of Technology

Verified email at qut.edu.au - Homepage

Behaviour & Social Change


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Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies P Anderson, A De Bruijn, K Angus, R Gordon, G Hastings Alcohol and alcoholism 44 (3), 229-243, 2009	1368	2009
A systematic review of social marketing effectiveness M Stead, R Gordon, K Angus, L McDermott Health education 107 (2), 126-191, 2007	664	2007
The effectiveness of social marketing interventions for health improvement: what's the evidence? R Gordon, L McDermott, M Stead, K Angus Public health 120 (12), 1133-1139, 2006	641	2006
A framework for sustainable marketing R Gordon, M Carrigan, G Hastings Marketing theory 11 (2), 143-163, 2011	470	2011
Re-thinking and re-tooling the social marketing mix R Gordon Australasian Marketing Journal (AMJ) 20 (2), 122-126, 2012	359	2012
Strategic Social Marketing: For Behaviour and Social Change J French, R Gordon SAGE Publications Limited, 2019	355	2019
Alcohol marketing and young people's drinking: a review of the research G Hastings, S Anderson, E Cooke, R Gordon Journal of public health policy 26 (3), 296-311, 2005	263	2005
Critical social marketing: definition, application and domain R Gordon Journal of Social Marketing 1 (2), 82-99, 2011	244	2011
Unlocking the potential of upstream social marketing R Gordon European Journal of Marketing, 2013	226	2013
Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach R Gordon, D Heim, S MacAskill Public health 126 (1), 3-11, 2012	174	2012
Behavioural considerations for acceptance and uptake of COVID-19 vaccines: WHO technical advisory group on behavioural insights and sciences for health, meeting report, 15 … C Sunstein, E Altieri, M Kim, M Augusta Carrasco, T Chadborn, V Gauri, ... World Health Organization, 2020	140	2020
The impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study R Gordon, AM MacKintosh, C Moodie Alcohol and alcoholism 45 (5), 470-480, 2010	136	2010
Workplace bullying and absenteeism: The mediating roles of poor health and work engagement C Magee, R Gordon, L Robinson, P Caputi, L Oades Human Resource Management Journal 27 (3), 319-334, 2017	118	2017
Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting R Gordon, L Gurrieri, M Chapman Journal of Business Research 68 (10), 2164-2172, 2015	117	2015
Assessing the cumulative impact of alcohol marketing on young people's drinking: Cross-sectional data findings R Gordon, F Harris, A Marie Mackintosh, C Moodie Addiction Research & Theory 19 (1), 66-75, 2011	116	2011
Distinct developmental trends in sleep duration during early childhood CA Magee, R Gordon, P Caputi Pediatrics 133 (6), e1561-e1567, 2014	110	2014
Empirically testing the concept of value-in-behavior and its relevance for social marketing R Gordon, S Dibb, C Magee, P Cooper, G Waitt Journal of Business Research 82, 56-67, 2018	103	2018
Social marketing: the state of play and brokering the way forward R Gordon, R Russell-Bennett, RC Lefebvre Journal of Marketing Management 32 (11-12), 1059-1082, 2016	102	2016
Unlocking the potential of branding in social marketing services: Utilising brand personality and brand personality appeal R Gordon, N Zainuddin, C Magee Journal of Services Marketing 30 (1), 48-62, 2016	101	2016
Towards a reflexive turn: social marketing assemblages R Gordon, L Gurrieri Journal of Social Marketing 4 (3), 261-278, 2014	98	2014

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