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Martin Klarmann
Martin Klarmann
Professor of Marketing, Karlsruhe Institute of Technology (KIT)
Verified email at kit.edu - Homepage
Title
Cited by
Cited by
Year
When should the customer really be king? On the optimum level of salesperson customer orientation in sales encounters
C Homburg, M Müller, M Klarmann
Journal of Marketing 75 (2), 55-74, 2011
7112011
Brand awareness in business markets: when is it related to firm performance?
C Homburg, M Klarmann, J Schmitt
International Journal of Research in Marketing 27 (3), 201-212, 2010
6472010
Responsiveness to customers and competitors: the role of affective and cognitive organizational systems
C Homburg, M Grozdanovic, M Klarmann
Journal of Marketing 71 (3), 18-38, 2007
5012007
Die Kausalanalyse in der empirischen betriebswirtschaftlichen Forschung-Problemfelder und Anwendungsempfehlungen
C Homburg, M Klarmann
Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 2006
4222006
When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation
C Homburg, M Müller, M Klarmann
Journal of the Academy of Marketing Science 39 (6), 795-812, 2011
4082011
What drives key informant accuracy?
C Homburg, M Klarmann, M Reimann, O Schilke
Journal of Marketing Research 49 (4), 594-608, 2012
3312012
Handbuch Marktforschung: Methoden-Anwendungen-Praxisbeispiele
A Herrmann, C Homburg, M Klarmann
Gabler, 2008
1692008
Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences
F Bill, S Feurer, M Klarmann
Journal of the Academy of Marketing Science 48 (4), 734-752, 2020
1252020
Methodische Problemfelder der Erfolgsfaktorenforschung: Bestandsaufnahme und empirische Analysen
M Klarmann
Gabler, 2008
1252008
Marktforschung: Ziele, Vorgehensweise und Nutzung
A Herrmann, C Homburg, M Klarmann
Gabler, 2008
932008
Customer uncertainty following downsizing: The effects of extent of downsizing and open communication
C Homburg, M Klarmann, S Staritz
Journal of Marketing 76 (3), 112-129, 2012
822012
Empirische Controllingforschung—Anmerkungen aus der Perspektive des Marketing
C Homburg, M Klarmann
Zur Zukunft der Controllingforschung: Empirie, Schnittstellen und Umsetzung …, 2003
662003
Customer reactions to downsizing: when and how is satisfaction affected?
J Habel, M Klarmann
Journal of the academy of marketing science 43 (6), 768-789, 2015
652015
Internal and external price search in industrial buying: The moderating role of customer satisfaction
C Homburg, J Allmann, M Klarmann
Journal of Business Research 67 (8), 1581-1588, 2014
552014
Handbook of Market Research
C Homburg, M Klarmann, A Vomberg
Springer International Publishing, 2019
532019
Control variables in marketing research
M Klarmann, S Feurer
Marketing: ZFP–Journal of Research and Management 40 (2), 26-40, 2018
502018
Multi Informant-Designs in der empirischen betriebswirtschaftlichen Forschung
C Homburg, M Klarmann
Die Betriebswirtschaft 69 (2), 147, 2009
452009
Statistische Grundlagen der Datenanalyse
C Homburg, M Klarmann, H Krohmer
Gabler, 2008
342008
Die indirekte Wichtigkeitsbestimmung im Rahmen von Kundenzufriedenheitsuntersuchungen: Probleme und Lösungsansätze
C Homburg, M Klarmann
Kundenzufriedenheit, 189-225, 2012
312012
Using multi-informant designs to address key informant and common method bias
C Homburg, M Klarmann, D Totzek
Quantitative marketing and marketing management, 81-102, 2012
262012
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