Chekitan S. Dev, Ph.D.
Chekitan S. Dev, Ph.D.
Distinguished Professor at Cornell University
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Zitiert von
Zitiert von
Market orientation and performance in service firms: role of innovation
S Agarwal, M Krishna Erramilli, CS Dev
Journal of services marketing 17 (1), 68-82, 2003
Managing marketing channel opportunism: the efficacy of alternative governance mechanisms
JR Brown, CS Dev, DJ Lee
Journal of Marketing 64 (2), 51-65, 2000
Market orientation, competitive advantage, and performance: A demand-based perspective
KZ Zhou, JR Brown, CS Dev
Journal of business research 62 (11), 1063-1070, 2009
Service innovation and customer choices in the hospitality industry
L Victorino, R Verma, G Plaschka, C Dev
Managing Service Quality: An International Journal 15 (6), 555-576, 2005
Managing hotel brand equity: A customer-centric framework for assessing performance
K Prasad, CS Dev
The Cornell Hotel and Restaurant Administration Quarterly 41 (3), 22-4, 2000
Choice between non-equity entry modes: an organizational capability perspective
M Krishna Erramilli, S Agarwal, CS Dev
Journal of international business studies 33, 223-242, 2002
The effects of customer and competitor orientations on performance in global markets: a contingency analysis
KZ Zhou, JR Brown, CS Dev, S Agarwal
Journal of International Business Studies 38, 303-319, 2007
Broadening the foreign market entry mode decision: separating ownership and control
JR Brown, CS Dev, Z Zhou
Journal of International Business Studies 34, 473-488, 2003
Looking beyond RevPAR: productivity consequences of hotel strategies
JR Brown, CS Dev
The Cornell Hotel and Restaurant Administration Quarterly 40 (2), 23-33, 1999
Brand extension and customer loyalty: Evidence from the lodging industry
W Jiang, CS Dev, VR Rao
The Cornell Hotel and Restaurant Administration Quarterly 43 (4), 5-16, 2002
A customer-focused approach can bring the current marketing mix into the 21 st century
CS Dev, DE Schultz
Marketing management 14 (1), 18-24, 2005
Improving productivity in a service business: Evidence from the hotel industry
JR Brown, CS Dev
Journal of Service Research 2 (4), 339-354, 2000
Brands across borders: Determining factors in choosing franchising or management contracts for entering international markets
CS Dev, MK Erramilli, S Agarwal
Cornell Hotel and Restaurant Administration Quarterly 43 (6), 91-104, 2002
An empirical study of brand switching for a retail service
MS Morgan, CS Dev
Journal of Retailing 70 (3), 267-282, 1994
A positioning analysis of hotel brands: Based on travel-manager perceptions
CS Dev, MS Morgan, S Shoemaker
Cornell Hotel and Restaurant Administration Quarterly 36 (6), 48-55, 1995
Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020)
CS Dev, JD Buschman, JT Bowen
Cornell Hospitality Quarterly 51 (4), 459-469, 2010
Marketing challenges for the next decade
CS Dev, MD Olsen
The Cornell Hotel and Restaurant Administration Quarterly 41 (1), 41-47, 2000
To look or book: An examination of consumers’ apprehensiveness toward Internet use
AM Susskind, MA Bonn, CS Dev
Journal of Travel Research 41 (3), 256-264, 2003
Customer orientation or competitor orientation: Which marketing strategy has a higher payoff for hotel brands?
C Dev, KZ Zhou, J Brown, S Agarwal
Cornell Hospitality Quarterly 50 (1), 19-28, 2009
The franchisor—franchisee relationship: a key to franchise performance
JR Brown, CS Dev
Cornell hotel and restaurant administration quarterly 38 (6), 30-38, 1997
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