Sarit Moldovan
Sarit Moldovan
Department of Management and Economics, The Open University of Israel
Bestätigte E-Mail-Adresse bei openu.ac.il - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The NPV of bad news
J Goldenberg, B Libai, S Moldovan, E Muller
International Journal of Research in Marketing 24 (3), 186-200, 2007
2332007
The different roles of product originality and usefulness in generating word-of-mouth
S Moldovan, J Goldenberg, A Chattopadhyay
International Journal of Research in Marketing 28 (2), 109-119, 2011
1872011
Cellular automata modeling of resistance to innovations: Effects and solutions
S Moldovan, J Goldenberg
Technological Forecasting and Social Change 71 (5), 425-442, 2004
1572004
What drives word-of-mouth? The roles of product originality and usefulness
S Moldovan, J Goldenberg, A Chattopadhyay
Marketing Science Institute, Report 6 (111), 81-100, 2006
322006
“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness
S Moldovan, Y Steinhart, S Ofen
Journal of Consumer Psychology 25 (1), 1-14, 2015
262015
What drives word of mouth: A multi-disciplinary perspective
PWJ Verlegh, S Moldovan
Advances in Consumer Research 35 (2), 49-51, 2008
262008
Opinion leadership in small groups
S Moldovan, E Muller, Y Richter, E Yom-Tov
International Journal of Research in Marketing 34 (2), 536-552, 2017
242017
Positively useless: Irrelevant negative information enhances positive impressions
M Shoham, S Moldovan, Y Steinhart
Journal of consumer psychology 27 (2), 147-159, 2017
202017
Social percolation and negative word of mouth
T Erez, S Moldovan, S Solomon
Handbook of Research on Nature Inspired Computing for Economy and Management …, 2006
13*2006
The effect of advertising on word-of-mouth
S Moldovan, D Lehmann
ACR North American Advances, 2010
92010
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
S Moldovan, Y Steinhart, DR Lehmann
Journal of Interactive Marketing 47, 102-114, 2019
52019
Mind the gap: How smaller numerical differences can increase product attractiveness
M Shoham, S Moldovan, Y Steinhart
Journal of Consumer Research 45 (4), 761-774, 2018
52018
The economic implications of negative word of mouth: A dynamic small-world approach
J Goldenberg, B Libai, S Moldovan, E Muller
Working Paper, 2004
32004
Managing Word-of-mouth: An Examination of the Link Between New Product Dimensions, Word-of-mouth and New Product Success
S Moldovan, J Goldenberg, A Chattopadhyay
Hebrew University of Jerusalem, 2006
12006
Early Adopters and the Attraction Effect
S Moldovan, R Zwick
ACR European Advances, 2018
2018
Smaller Numerical Differences Can Enhance Product Appeal
M Shoham, S Moldovan, Y Steinhart
ACR European Advances, 2018
2018
Leaps and Tweaks: the Impact of Version Numbers on Product Attractiveness
M Shoham, Y Steinhart, S Moldovan
ACR North American Advances, 2016
2016
When the Worst Is Not So Bad: Unhelpful Reviews Enhance Positive Impressions
M Shoham, Y Steinhart, S Moldovan
ACR North American Advances, 2014
2014
Intern. J. of Research in Marketing
MAAM Leenders, J Eliashberg
2011
Early Adopters: Opinion Leaders Or Opinion Keepers?
S Moldovan
ACR North American Advances, 2011
2011
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