| Consumers' use of brands to reflect their actual and ideal selves on Facebook CR Hollenbeck, AM Kaikati International Journal of Research in Marketing 29 (4), 395-405, 2012 | 498 | 2012 |
| Consumer activism on the internet: The role of anti-brand communities CR Hollenbeck, GM Zinkhan Advances in consumer research 33, 479, 2006 | 364 | 2006 |
| Retail spectacles and brand meaning: Insights from a brand museum case study CR Hollenbeck, C Peters, GM Zinkhan Journal of Retailing 84 (3), 334-353, 2008 | 309 | 2008 |
| An exploratory investigation of consumers' perceptions of wireless advertising C Peters, CH Amato, CR Hollenbeck Journal of advertising 36 (4), 129-145, 2007 | 230 | 2007 |
| Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart CR Hollenbeck, GM Zinkhan Consumption, Markets and Culture 13 (3), 325-345, 2010 | 225 | 2010 |
| Are contextual advertisements effective? The moderating role of complexity in banner advertising K Yeun Chun, J Hee Song, CR Hollenbeck, JH Lee International Journal of Advertising 33 (2), 351-371, 2014 | 87 | 2014 |
| Not just a party in the parking lot: An exploratory investigation of the motives underlying the ritual commitment of football tailgaters JM Drenten, C Okleshen Peters, T Leigh, CR Hollenbeck Sport Marketing Quarterly 18 (2), 2009 | 81 | 2009 |
| Gift giving: a community paradigm CR Hollenbeck, C Peters, GM Zinkhan Psychology & Marketing 23 (7), 573-595, 2006 | 79 | 2006 |
| Designing for all: Consumer response to inclusive design VM Patrick, CR Hollenbeck Journal of consumer psychology 31 (2), 360-381, 2021 | 76 | 2021 |
| Distance learning trends and benchmarks: Lessons from an online MBA program CR Hollenbeck, GM Zinkhan, W French Marketing Education Review 15 (2), 39-52, 2005 | 73 | 2005 |
| Enhancing student learning in marketing courses: An exploration of fundamental principles for website platforms CR Hollenbeck, CH Mason, JH Song Journal of Marketing Education 33 (2), 171-182, 2011 | 65 | 2011 |
| The value of social presence in mobile communications JH Song, CR Hollenbeck Social Media and Interactive Communications, 55-76, 2018 | 44 | 2018 |
| Conceptualizing sense of membership in a sport fan community B Mastromartino, JJ Zhang, CR Hollenbeck, DW Suggs, DP Connaughton Journal of Sport Behavior 42 (3), 332-364, 2019 | 36 | 2019 |
| The value of human warmth: social presence cues and computer-mediated communications. JH Song, CR Hollenbeck, GM Zinkhan Advances in Consumer Research 35, 2008 | 30 | 2008 |
| Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications B Mastromartino, JJ Wang, DW Suggs, CR Hollenbeck, JJ Zhang Communication & Sport 10 (6), 1229-1256, 2022 | 29 | 2022 |
| E-collaborative networks: a case study on the new role of the sales force CR Hollenbeck, GM Zinkhan, W French, JH Song Journal of Personal Selling & Sales Management 29 (2), 125-136, 2009 | 25 | 2009 |
| Mastering survivorship: How brands facilitate the transformation to heroic survivor CR Hollenbeck, VM Patrick Journal of Business Research 69 (1), 73-82, 2016 | 24 | 2016 |
| A behavioural model of brand community member involvement: A conceptual framework and empirical results C Peters, CR Hollenbeck Journal of Customer behaviour 4 (3), 385-424, 2005 | 13 | 2005 |
| Online anti-brand communities as a new form of social action in adult education CR Hollenbeck | 9 | 2005 |
| Managing interactive communications with customers: The effects of social presence cues, personalization, the speed of feedback and situation JH Song, CR Hollenbeck, GM Zinkhan Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 4 | 2014 |
