| Networks of desire: How technology increases our passion to consume R Kozinets, A Patterson, R Ashman Journal of Consumer Research 43 (5), 659-682, 2017 | 368 | 2017 |
| An old model for a new age: Consumer decision making in participatory digital culture R Ashman, MR Solomon, J Wolny Journal of Customer Behaviour 14 (2), 127-146, 2015 | 227 | 2015 |
| The influence of image interactivity upon user engagement when using mobile touch screens MB Cano, P Perry, R Ashman, K Waite Computers in Human Behavior 77, 406-412, 2017 | 143 | 2017 |
| Resource configurations for services success in manufacturing companies C Raddats, J Burton, R Ashman Journal of Service Management 26 (1), 97-116, 2015 | 140 | 2015 |
| ‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world R Ashman, A Patterson, S Brown Journal of Business Research 92, 474-483, 2018 | 118 | 2018 |
| # freethenipple–digital activism and embodiment in the contemporary feminist movement M Matich, R Ashman, E Parsons Gender After Gender in Consumer Culture, 31-56, 2020 | 79 | 2020 |
| Simulating attachment to pure‐play fashion retailers R Ashman, D Vazquez International Journal of Retail & Distribution Management 40 (12), 975-996, 2012 | 37 | 2012 |
| Seeing the big picture in services marketing research: infographics, SEM and data visualisation R Ashman, A Patterson Journal of Services Marketing 29 (6/7), 613-621, 2015 | 28 | 2015 |
| Netnography and design thinking: development and illustration in the vegan food industry R Ashman, A Patterson, RV Kozinets European Journal of Marketing 55 (9), 2491-2514, 2021 | 22 | 2021 |
| Re‐ordering motherhood and employment: mobilizing ‘Mums Everywhere’during Covid‐19 R Ashman, L Radcliffe, A Patterson, C Gatrell British Journal of Management 33 (3), 1125-1143, 2022 | 14 | 2022 |
| Raising the dead: on brands that go bump in the night S Brown, A Patterson, R Ashman Journal of Marketing Management 37 (5-6), 417-436, 2021 | 9 | 2021 |
| The quantified self: Self-regulation in cyborg consumers R Ashman, J Wolny, MR Solomon The Routledge companion to consumer behavior, 208-224, 2017 | 9 | 2017 |
| Getting Up-Close and Personal with Influencers: The Promises and Pitfalls of Intimate Netnography A Patterson, R Ashman Netnography unlimited, 241-248, 2020 | 7 | 2020 |
| Manifesting feminist marketing futures: Undertaking a ‘visionary’inventory: Feminist Collective E Parsons, D Pirani, R Ashman, A Daskalopoulou, K Kerrane, ... The Routledge Companion to Marketing and Feminism, 460-476, 2022 | 5 | 2022 |
| Hungry eyes: how food porn affects wellbeing A Patterson, R Kozinets, R Ashman Food and Experiential Marketing, 229-241, 2019 | 4 | 2019 |
| Seeking safety and solidarity through self-documentation: Debating the power of the self (ie) in contemporary feminist culture M Matich, R Ashman, E Parsons The Routledge Companion to Marketing and Feminism, 388-400, 2022 | 3 | 2022 |
| Quantitative methods in marketing S Baron, R Ashman The Marketing Book, 211-270, 2016 | 2 | 2016 |
| Zine infrastructures as forms of organizing within feminist social movements M Matich, E Parsons, R Ashman Gender, Work & Organization, 2023 | 1 | 2023 |
| Is Barbie Full of It? R Ashman, S Beach, A Patterson Journal of Customer Behaviour 22 (1), 20-30, 2023 | 1 | 2023 |
| Special session: Corporate social responsibility and AI: The case of fashion: An abstract P Perry, R Ashman, ID Stalker Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
