| Interfirm networks, social capital, and knowledge flow J Mu, G Peng, E Love Journal of knowledge management 12 (4), 86-100, 2008 | 403 | 2008 |
| Outside-in marketing capability and firm performance J Mu, Y Bao, T Sekhon, J Qi, E Love Industrial Marketing Management 75, 37-54, 2018 | 126 | 2018 |
| Quantitative evaluation of personas as information CN Chapman, E Love, RP Milham, P ElRif, JL Alford Proceedings of the Human Factors and Ergonomics Society Annual Meeting 52 …, 2008 | 114 | 2008 |
| The ethical standards of judgment questionnaire: Development and validation of independent measures of formalism and consequentialism E Love, TC Salinas, JD Rotman Journal of business ethics 161, 115-132, 2020 | 32 | 2020 |
| Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty E Love, M Staton, JD Rotman Marketing Letters 27, 661-674, 2016 | 32 | 2016 |
| New product pricing strategy under customer asymmetric anchoring JH Park, DL MacLachlan, E Love International Journal of Research in Marketing 28 (4), 309-318, 2011 | 32 | 2011 |
| Regulatory focus as a determinant of brand value E Love, M Staton, CN Chapman, E Mina Okada Journal of Product & Brand Management 19 (7), 512-517, 2010 | 24 | 2010 |
| Consequentialism M Slote | 21 | 1992 |
| Divide and prosper? When partitioned prices make sense E Love Journal of Product & Brand Management 21 (1), 61-67, 2012 | 15 | 2012 |
| Teaching user-centered design in new product marketing E Love, DE Stone, T Wilton Marketing Education Review 21 (1), 29-34, 2011 | 15 | 2011 |
| Opportunities and challenges for business education in Second Life E Love, SC Ross, W Wilhelm Higher education in virtual worlds: Teaching and learning in Second Life, 65-82, 2009 | 12 | 2009 |
| Quantitative early-phase user research methods: hard data for initial product design CN Chapman, E Love, JL Alford Proceedings of the 41st Annual Hawaii International Conference on System …, 2008 | 10 | 2008 |
| Construal based marketing tactics for high quality versus low price market segments E Love, EM Okada Journal of Product & Brand Management 24 (2), 172-181, 2015 | 9 | 2015 |
| Affect, deliberation, rules, and sentiment: Clarifying different orientations towards moral dilemma decision-making P Conway, K Velasquez, C Reynolds, M Forstmann, E Love | 8 | 2019 |
| Do well, do good, and know your audience: the double-edged sword of values-based CSR communication E Love, T Sekhon, TC Salinas Journal of Brand Management 29 (6), 598-614, 2022 | 7 | 2022 |
| The influence of a maximizing versus satisficing orientation on the evaluation of desirability and feasibility attributes MH Hsieh, R Yalch, E Love NA—Advances in Consumer Research; Diehl, K., Yoon, C., Eds, 55, 2015 | 5 | 2015 |
| What matters now: How to win in a world of relentless change, ferocious competition, and unstoppable innovation E Love Journal of Product & Brand Management 22 (5/6), 429-430, 2013 | 5 | 2013 |
| Game theory and conjoint analysis: using choice data for strategic decisions CN Chapman, E Love, SDFB Orme Proceedings of the 2012 Sawtooth Software Conference, 2012 | 5 | 2012 |
| Exploring the reliability and validity of conjoint analysis studies CN Chapman, JL Alford, E Love Advanced Research Techniques Forum (A/R/T Forum), Whistler, BC, 2009 | 2 | 2009 |
| Product interest and engagement scale, beta (pies-beta) initial development CN Chapman, M Lahav, E Love, JL Alford CHI'09 Extended Abstracts on Human Factors in Computing Systems, 3913-3918, 2009 | 2 | 2009 |
