| Teaching design thinking in marketing: Linking product design and marketing strategy in a product development class S Chen, R Benedicktus, Y Kim, E Shih Journal of Marketing Education 40 (3), 176-187, 2018 | 46 | 2018 |
| Brand-embedded interaction: a dynamic and personalized interaction for co-creation Y Kim, RJ Slotegraaf Marketing Letters 27, 183-193, 2016 | 35 | 2016 |
| Language, brand and speech acts on Twitter JD Chandler, R Salvador, Y Kim Journal of Product & Brand Management, 2018 | 26 | 2018 |
| How social community and social publishing influence new product launch: The case of Twitter during the Playstation 4 and Xbox One launches Y Kim, JD Chandler Journal of Marketing Theory and Practice 26 (1-2), 144-157, 2018 | 22 | 2018 |
| Developing a Work‐Ready Social Media Marketing Analytics Course: A Model to Cultivate Data‐Driven and Multiperspective Strategy Development Skills Y Kim Decision Sciences Journal of Innovative Education 17 (2), 163-188, 2019 | 13 | 2019 |
| Marketing social selling jobs: a re-labelling strategy Y Kim, JS Talbott Marketing Intelligence & Planning 36 (1), 2-16, 2018 | 11 | 2018 |
| A Korean, a Chinese, and an Indian walk into an American bar: Tapping the Asian-American goldmine S Chen, Y Kim, C Kohli Business Horizons 60 (1), 91-100, 2017 | 7 | 2017 |
| Designing cultural products for Asian–American consumers: A conceptual framework Y Kim, S Chen Journal of Cultural Marketing Strategy 2 (1), 51-58, 2016 | 4 | 2016 |
| Online Social Networks: Motivations and Value Co-Creation CF Musgrove, T Butler, Y Kim Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 1 | 2015 |
