| Toward a theory of customer engagement marketing CM Harmeling, JW Moffett, MJ Arnold, BD Carlson Journal of the Academy of marketing science 45, 312-335, 2017 | 1232 | 2017 |
| Social versus psychological brand community: The role of psychological sense of brand community BD Carlson, TA Suter, TJ Brown Journal of business research 61 (4), 284-291, 2008 | 695 | 2008 |
| Human brands in sport: athlete brand personality and identification. BD Carlson, DT Donavan Journal of Sport Management 27 (3), 2013 | 416 | 2013 |
| Consumer‐brand relationships in sport: brand personality and identification BD Carlson, DT Donavan, KJ Cumiskey International Journal of Retail & Distribution Management 37 (4), 370-384, 2009 | 378 | 2009 |
| Concerning the Effect of Athlete Endorsements on Brand and Team Related Intentions BD Carlson, DT Donavan Sport Marketing Quarterly 17, 154-162, 2008 | 217* | 2008 |
| A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context. AR Zablah, BD Carlson, DT Donavan, JG Maxham III, TJ Brown Journal of Applied Psychology 101 (5), 743, 2016 | 192 | 2016 |
| The influence of personality traits on sports fan identification. DT Donavan, BD Carlson, M Zimmerman Sport Marketing Quarterly 14 (1), 2005 | 181 | 2005 |
| Exploring the antecedents and consumer behavior consequences of the trait of superstition JC Mowen, B Carlson Psychology & Marketing 20 (12), 1045-1065, 2003 | 175 | 2003 |
| Advertising creativity and repetition: Recall, wearout and wearin effects K Lehnert, BD Till, BD Carlson International Journal of Advertising 32 (2), 211-231, 2013 | 94 | 2013 |
| Trait superstition and consumer behavior: Re‐conceptualization, measurement, and initial investigations BD Carlson, JC Mowen, X Fang Psychology & Marketing 26 (8), 689-713, 2009 | 94 | 2009 |
| A customer-focused approach to improve celebrity endorser effectiveness BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala Journal of Business Research 109, 221-235, 2020 | 63 | 2020 |
| Does selective sales force training work? Y Atefi, M Ahearne, JG Maxham III, DT Donavan, BD Carlson Journal of Marketing Research 55 (5), 722-737, 2018 | 52 | 2018 |
| A framework for understanding new product alliance success BD Carlson, GL Frankwick, KJ Cumiskey Journal of Marketing Theory and Practice 19 (1), 7-26, 2011 | 33 | 2011 |
| Be like Mike: The role of social identification in athlete endorsements BD Carlson, DT Donavan Sport Marketing Quarterly 26 (3), 176-191, 2017 | 28 | 2017 |
| The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements BC Bauer, BD Carlson, CD Johnson European Journal of Marketing 56 (3), 869-898, 2022 | 22 | 2022 |
| Implicit and explicit affective evaluations of athlete brands: the associative evaluation–emotional appraisal–intention model of athlete endorsements Y Chang, YJ Ko, BD Carlson Journal of Sport Management 32 (6), 497-510, 2018 | 15 | 2018 |
| Enhancing stimulus integration in a consumer information processing system: A theoretical foundation BD Carlson, MA White Marketing management journal 18 (2), 154-167, 2008 | 9 | 2008 |
| Constituency building: Determining consumers’ willingness to participate in corporate political activities CD Johnson, BC Bauer, BD Carlson International Journal of Research in Marketing 39 (1), 42-57, 2022 | 6 | 2022 |
| Brand outcomes in sales channel relationships: a guanxi theory perspective W Rong, MJ Arnold, BD Carlson Journal of Business & Industrial Marketing 36 (7), 1191-1212, 2021 | 5 | 2021 |
| The impact of cultural and religious animosity on product evaluations M Kalliny, A Hausman, A Saran, B Carlson 2011 AMA Summer Marketing Educators' Conference Proceedings, 2011 | 4 | 2011 |
D. Todd DonavanMarketing Professor, Colorado State UniversityVerified email at business.colostate.edu
