Knowing What It Makes: How Product Transformation Salience Increases Recycling KP Winterich, GY Nenkov, GE Gonzales Journal of Marketing 83 (4), 21-37, 2019 | 175 | 2019 |
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives (PBMAs) in Limited Information Environments GE Gonzales, C Berry, MD Meng, RB Leary Journal of Public Policy & Marketing 42 (3), 242-261, 2023 | 4 | 2023 |
Re-analyzing a meta-analysis: another look at choice overload GE Gonzales 2013 National Conference for Undergraduate Research, 2013 | 3 | 2013 |
Why do consumers think it is fair to pay more when buying from producers versus retailers? GE Gonzales, LE Bolton, MG Meloy Marketing Letters 31, 31-35, 2020 | 2 | 2020 |
Fair Prices and Profits Across Channels GE Gonzales The Pennsylvania State University, 2019 | | 2019 |
Low Fit in Co-Branding: Explaining the Success of Designer-For-Retailer Collaborations GE Gonzales, JH Slot, MG Meloy ACR North American Advances, 2017 | | 2017 |