| Contrast effects in consumer judgments: changes in mental representations or in the anchoring of rating scales? JG Lynch Jr, D Chakravarti, A Mitra Journal of Consumer Research 18 (3), 284-297, 1991 | 366 | 1991 |
| Toward a reconciliation of market power and information theories of advertising effects on price elasticity A Mitra, JG Lynch Jr Journal of Consumer Research 21 (4), 644-659, 1995 | 356 | 1995 |
| Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation GT Ford, M Hastak, A Mitra, DJ Ringold Journal of Public Policy & Marketing, 16-27, 1996 | 236 | 1996 |
| Examination of front-of-package nutrition rating systems and symbols: Phase I report AHLEA Wartella, CS Boon National Academies Press, 2010 | 161 | 2010 |
| Front-of-package nutrition rating systems and symbols: promoting healthier choices R Nathan, A Yaktine, AH Lichtenstein, EA Wartella National Academies Press, 2012 | 152* | 2012 |
| Consumer responses to perceived telepresence in the online advertising environment: The moderating role of involvement CD Hopkins, MA Raymond, A Mitra Marketing Theory 4 (1-2), 137-162, 2004 | 140 | 2004 |
| Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim? A Mitra, M Hastak, GT Ford, DJ Ringold Journal of Public Policy & Marketing, 106-117, 1999 | 123 | 1999 |
| Price cue utilization in product evaluations: the moderating role of motivation and attribute information A Mitra Journal of Business Research 33 (3), 187-195, 1995 | 113 | 1995 |
| Advertising and the stability of consideration sets over multiple purchase occasions A Mitra International Journal of Research in Marketing 12 (1), 81-94, 1995 | 89 | 1995 |
| Warranty as a signal of quality: The moderating effect of consumer knowledge on quality evaluations J Srivastava, A Mitra Marketing Letters 9 (4), 327-336, 1998 | 78 | 1998 |
| Examination of front-of-package nutrition rating systems and symbols EA Wartella, AH Lichtenstein, CS Boon Institute of Medicine National Academy Press, Washington DC 140, 2010 | 63* | 2010 |
| Can consumers recognize misleading advertising content in a media rich online environment? A Mitra, MA Raymond, CD Hopkins Psychology & Marketing 25 (7), 655-674, 2008 | 54 | 2008 |
| Advertising effects on consumer welfare: prices paid and liking for brands selected A Mitra, JG Lynch Marketing Letters 7 (1), 19-29, 1996 | 33 | 1996 |
| Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice M Hastak, A Mitra Journal of Business Research 37 (2), 121-126, 1996 | 27 | 1996 |
| How do consumers interpret market leadership claims in direct-to-consumer advertising of prescription drugs? A Mitra, J Swasy, K Aikin Advances in Consumer Research 33, 381, 2006 | 8 | 2006 |
| The Individual the Company, and the Product: The Role of Organizational Identification in Consumer Behavior CB Bhattacharya, A Mitra ADVANCES IN CONSUMER RESEARCH 25, 54-54, 1998 | 3 | 1998 |
| How Do Consumers Interpret Market Leadership Claims in Direct-To-Consumer Advertising of Prescription Drugs? J Swasy, A Mitra ACR North American Advances, 2006 | | 2006 |
| able prices"(see Herr 1989; Lichtenstein and Bearden 1989; Monroe 1977 JG Lynch Jr, D Chakravarti, A Mitra Consumer decision-making 1, 289, 2005 | | 2005 |
| Special Session Summary the Individual, the Company, and the Product: the Role of Organizational Identification in Consumer Behavior CB Bhattacharya, A Mitra ACR North American Advances, 1998 | | 1998 |
| The impact of advertising on consumer price sensitivity: A behavioral analysis. A Mitra | | 1992 |
