Steve Newell
Steve Newell
Professor of Marketing, Western Michigan University
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands
RE Goldsmith, BA Lafferty, SJ Newell
Journal of advertising 29 (3), 43-54, 2000
Innovativeness and price sensitivity: managerial, theoretical and methodological issues
RE Goldsmith, SJ Newell
Journal of Product & Brand Management, 1997
The effect of misleading environmental claims on consumer perceptions of advertisements
SJ Newell, RE Goldsmith, EJ Banzhaf
Journal of Marketing Theory and Practice 6 (2), 48-60, 1998
The influence of corporate credibility on consumer attitudes and purchase intent
RE Goldsmith, BA Lafferty, SJ Newell
Corporate reputation review 3 (4), 304-318, 2000
Racial differences in consumer environmental concern
SJ Newell, CL Green
Journal of Consumer Affairs 31 (1), 53-69, 1997
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
SJ Newell, KV Henderson, BT Wu
Psychology & Marketing 18 (11), 1135-1153, 2001
The effect of social conflict on relationship loyalty in business markets
RE Plank, SJ Newell
Industrial Marketing Management 36 (1), 59-67, 2007
The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
SJ Newell, JJ Belonax, MW McCardle, RE Plank
Journal of Marketing Theory and Practice 19 (3), 307-316, 2011
The role of purchase importance on buyer perceptions of the trust and expertise components of supplier and salesperson credibility in business-to-business relationships
JJ Belonax Jr, SJ Newell, RE Plank
Journal of Personal Selling & Sales Management 27 (3), 247-258, 2007
Environmental disclosures: What companies are reporting
JG Kreuze, GE Newell, SJ Newell
Strategic Finance 78 (1), 37, 1996
Investigating the undergraduate student decision-making process of selecting a business specialization: A comparison of marketing and nonmarketing business students
SJ Newell, PA Titus, JS West
Journal of Marketing Education 18 (3), 57-67, 1996
Super Bowl advertising: Field testing the importance of advertisement frequency, length and placement on recall
SJ Newell, KV Henderson
Journal of Marketing Communications 4 (4), 237-248, 1998
Developing short-term study abroad programs: Achieving successful international student experiences
J Eckert, M Luqmani, S Newell, Z Quraeshi, B Wagner
American Journal of Business Education (AJBE) 6 (4), 439-458, 2013
Developing a measurement scale and a theoretical model defining corporate credibility and determining its role as an antecedent of consumers' attitude toward the advertisement
SJ Newell
The Florida State University, 1993
The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China
SJ Newell, B Wu, D Leingpibul, Y Jiang
Journal of Personal Selling & Sales Management 36 (2), 160-173, 2016
Evaluating the significance of placement on recall of advertisements during the Super Bowl
SJ Newell, B Wu
Journal of Current Issues & Research in Advertising 25 (2), 57-67, 2003
The role of advertiser motives in consumer evaluations of ‘responsibility’messages from the alcohol industry
JL Atkin, M McCardle, SJ Newell
Journal of Marketing Communications 14 (4), 315-335, 2008
Comparing marketing and non-business students’ choice of academic field of study
J West, S Newell, P Titus
Marketing Education Review 11 (2), 75-82, 2001
Organizational buyers and conflict: The impact of conflict on ongoing and new purchasing situations
RE Plank, SJ Newell, DA Reid
Journal of Purchasing and Supply Management 12 (1), 2-13, 2006
The extent and formality of sales agency evaluations of principals
NJ Merritt, SJ Newell
Industrial Marketing Management 30 (1), 37-49, 2001
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