| What is creative to whom and why? Perceptions in advertising agencies S Koslow, SL Sasser, EA Riordan Journal of advertising Research 43 (1), 96-110, 2003 | 309 | 2003 |
| What is creative to whom and why? Perceptions in advertising agencies S Koslow, SL Sasser, EA Riordan Journal of advertising Research 43 (1), 96-110, 2003 | 309 | 2003 |
| The social media transformation process: curating content into strategy M Kilgour, SL Sasser, R Larke Corporate Communications: An International Journal 20 (3), 326-343, 2015 | 258 | 2015 |
| Desperately seeking advertising creativity: Engaging an imaginative" 3Ps" research agenda SL Sasser, S Koslow Journal of Advertising 37 (4), 5-20, 2008 | 249 | 2008 |
| Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity S Koslow, SL Sasser, EA Riordan Journal of Advertising 35 (3), 81-101, 2006 | 204 | 2006 |
| Matching creative agencies with results-driven marketers: do clients really need highly creative advertising?| Macquarie University ResearchOnline SL Sasser, S Koslow, M Kilgour Journal of Advertising Research 53 (3), 297-312, 2013 | 110* | 2013 |
| Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns SL Sasser, S Koslow, EA Riordan Journal of Advertising Research 47 (3), 237-256, 2007 | 99 | 2007 |
| Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising? SL Sasser, S Koslow, M Kilgour Journal of Advertising Research 53 (3), 297-312, 2013 | 86* | 2013 |
| Creativity awards: Great expectations? M Kilgour, S Sasser, S Koslow Creativity Research Journal 25 (2), 163-171, 2013 | 70 | 2013 |
| Passion, expertise, politics, and support SL Sasser, S Koslow Journal of Advertising 41 (3), 5-18, 2012 | 50 | 2012 |
| Passion, expertise, politics, and support: creative dynamics in advertising agencies| Macquarie University ResearchOnline SL Sasser, S Koslow Journal of Advertising 41 (3), 5-17, 2012 | 50 | 2012 |
| Social media analytics framework: the case of Twitter and Super Bowl ads C Oh, S Sasser, S Almahmoud Journal of Information Technology Management 26 (1), 1-18, 2015 | 45 | 2015 |
| Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: Unleashing creativity SL Sasser Journal of Consumer Marketing 25 (3), 183-186, 2008 | 38 | 2008 |
| Marketing in an interactive world: the evolving nature of communication processes using social media S Sasser, M Kilgour, LD Hollebeek Harnessing the power of social media and web analytics, 29-52, 2014 | 31 | 2014 |
| Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development H O'Connor, M Kilgour, S Koslow, S Sasser Journal of Advertising Research 58 (2), 202-217, 2018 | 18 | 2018 |
| Creativity, innovation and integration in global advertising agency channel relationships: Creativity in the real world SL Sasser Wayne State University, 2006 | 17 | 2006 |
| Creativity and ad theory SL Sasser, S Koslow Advertising theory, 201-227, 2019 | 15 | 2019 |
| Fear in adland: How client risk aversion and agency clientelism limit the development of great creative campaigns J Bilby, S Koslow, SL Sasser Journal of Advertising 52 (1), 57-74, 2023 | 11 | 2023 |
| The creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote? SL Sasser, S Koslow New trends in advertising research, 103-119, 2008 | 11 | 2008 |
| Do marketers get the advertising they need or the advertising they deserve S Koslow, S Sasser, E Riordan Journal of Advertising 35 (3), 85-105, 2006 | 9 | 2006 |
Scott KoslowMacquarie UniversityBestätigte E-Mail-Adresse bei mq.edu.au
