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Torsten Bornemann
Torsten Bornemann
Professor of Marketing, Goethe University Frankfurt
Verified email at wiwi.uni-frankfurt.de - Homepage
Title
Cited by
Cited by
Year
Implementing the marketing concept at the employee-customer interface: the role of customer need knowledge
C Homburg, J Wieseke, T Bornemann
Journal of marketing 73 (4), 64-81, 2009
6072009
Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement
C Homburg, M Stierl, T Bornemann
Journal of marketing 77 (6), 54-72, 2013
5442013
Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement
C Homburg, M Stierl, T Bornemann
Journal of marketing 77 (6), 54-72, 2013
5442013
Talented people and strong brands: The contribution of human capital and brand equity to firm value
A Vomberg, C Homburg, T Bornemann
Strategic Management Journal 36 (13), 2122-2131, 2015
2882015
Psychological distance and the dual role of price
T Bornemann, C Homburg
Journal of Consumer Research 38 (3), 490-504, 2011
2812011
The role of chief marketing officers for venture capital funding: Endowing new ventures with marketing legitimacy
C Homburg, A Hahn, T Bornemann, P Sandner
Journal of Marketing Research 51 (5), 625-644, 2014
1222014
Gambled price discounts: a remedy to the negative side effects of regular price discounts
S Alavi, T Bornemann, J Wieseke
Journal of Marketing 79 (2), 62-78, 2015
712015
Preannouncing pioneering versus follower products: what should the message be?
C Homburg, T Bornemann, D Totzek
Journal of the Academy of Marketing Science 37, 310-327, 2009
622009
Individual determinants of emotional eating: A simultaneous investigation
A Mantau, S Hattula, T Bornemann
Appetite 130, 93-103, 2018
612018
Dynamic governance matching in solution development
L Colm, A Ordanini, T Bornemann
Journal of Marketing 84 (1), 105-124, 2020
582020
Customer response to interactional service experience: The role of interaction environment
CM Albrecht, S Hattula, T Bornemann, WD Hoyer
Journal of Service Management 27 (5), 704-729, 2016
512016
Creating shareholder value via collaborative innovation: the role of industry and resource alignment in knowledge exploration
S Heil, T Bornemann
R&D Management 48 (4), 394-409, 2018
472018
Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment
C Homburg, T Bornemann, M Kretzer
Journal of the Academy of Marketing Science 42, 137-153, 2014
452014
In the eye of the beholder? The effect of product appearance on shareholder value
T Bornemann, L Schöler, C Homburg
Journal of Product Innovation Management 32 (5), 704-715, 2015
332015
Consumer decision-making of older people: a 45-year review
D Hettich, S Hattula, T Bornemann
The gerontologist 58 (6), e349-e368, 2018
262018
Over, out, but present: Recalling former sponsorships
A Edeling, S Hattula, T Bornemann
European Journal of Marketing 51 (7/8), 1286-1307, 2017
222017
Verhaltenswissenschaftliche Forschung zum organisationalen Einkaufsverhalten: Überblick über die Marketingliteratur
T Bornemann, M Klarmann, M Moosbrugger
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 72 (4), 447-478, 2020
82020
Successive product generations: Financial implications of industry release rhythm alignment
T Bornemann, C Hattula, S Hattula
Journal of the Academy of Marketing Science 48 (6), 1174-1191, 2020
72020
Customer outcomes of corporate social responsibility in supplier-customer relationships
C Homburg, M Stierl, T Bornemann
Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant …, 2012
62012
Neuproduktvorankündigungen: inhaltliche Gestaltung und marktbezogene Auswirkungen
T Bornemann
Springer-Verlag, 2010
62010
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