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Peggy Simcic Brønn
Titel
Zitiert von
Zitiert von
Jahr
Corporate Social Responsibility and Cause Related Marketing: an Overview
PS Brønn, AB Vrioni
International Journal of Advertising, 2001
10652001
Corporate motives for social initiative: Legitimacy, sustainability, or the bottom line?
PS Brønn, D Vidaver-Cohen
Journal of business ethics 87, 91-109, 2009
5682009
Building successful strategic alliances
P Lorange, J Roos, PS Brønn
Long range planning 25 (6), 10-17, 1992
2941992
Åpen eller innadvendt: omdømmebygging for organisasjoner
PS Brønn, Ø Ihlen
Gyldendal Akademisk, 2009
175*2009
A reflective stakeholder approach: co‐orientation as a basis for communication and learning
P Simcic Brønn, C Brønn
Journal of communication management 7 (4), 291-303, 2003
1702003
Decision-making processes surrounding sponsorship activities
HM Thjømøe, EL Olson, PS Brønn
Journal of Advertising Research 42 (6), 6-15, 2002
1332002
Reputation, responsibility, and stakeholder support in Scandinavian firms: A comparative analysis
D Vidaver-Cohen, PS Brønn
Journal of Business Ethics 127, 49-64, 2015
1102015
A reputation analysis of the most visible companies in the Scandinavian countries
T Apéria, PS Brønn, M Schultz
Corporate Reputation Review 7, 218-230, 2004
1022004
Relationship outcomes as determinants of reputation
P Simcic Brønn
Corporate Communications: An International Journal 12 (4), 376-393, 2007
852007
How others see us: Leaders’ perceptions of communication and communication managers
PS Brønn
Journal of Communication Management, 2014
802014
Issues management as a basis for strategic orientation
PS Brønn, C Brønn
Journal of Public Affairs 2 (4), 247-258, 2002
692002
Corporate citizenship and managerial motivation: Implications for business legitimacy
D VIDAVER‐COHEN, PS Brønn
Business and Society Review 113 (4), 441-475, 2008
682008
Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis
PS Brønn, EL Olson
Public Relations Review 25 (3), 351-368, 1999
651999
Kommunikasjon for ledere og organisasjoner
PS Brønn, AJK eds.)
Fagbokforlaget, 2014
61*2014
Reputation, communication, and the corporate brand
PS Brønn
The Sage handbook of public relations, 307-320, 2010
612010
Communication managers as strategists? Can they make the grade?
P Simcic Brønn
Journal of Communication Management 5 (4), 313-326, 2001
572001
A reflective approach to uncovering actual identity
P Simcic Brønn, A Engell, H Martinsen
European Journal of Marketing 40 (7/8), 886-901, 2006
532006
Corporate Communication: A Strategic Approach to Building Reputation
PS Brønn, R Wiig-Berg
Gyldendal Akademisk, 0
50*
Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication
P Simcic Brønn
Journal of Communication Management 16 (1), 77-94, 2012
402012
Marketing and corporate social responsibility
PS Brønn
The handbook of communication and corporate social responsibility, 110-127, 2011
402011
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