| Corporate Social Responsibility and Cause Related Marketing: an Overview PS Brønn, AB Vrioni International Journal of Advertising, 2001 | 1065 | 2001 |
| Corporate motives for social initiative: Legitimacy, sustainability, or the bottom line? PS Brønn, D Vidaver-Cohen Journal of business ethics 87, 91-109, 2009 | 568 | 2009 |
| Building successful strategic alliances P Lorange, J Roos, PS Brønn Long range planning 25 (6), 10-17, 1992 | 294 | 1992 |
| Åpen eller innadvendt: omdømmebygging for organisasjoner PS Brønn, Ø Ihlen Gyldendal Akademisk, 2009 | 175* | 2009 |
| A reflective stakeholder approach: co‐orientation as a basis for communication and learning P Simcic Brønn, C Brønn Journal of communication management 7 (4), 291-303, 2003 | 170 | 2003 |
| Decision-making processes surrounding sponsorship activities HM Thjømøe, EL Olson, PS Brønn Journal of Advertising Research 42 (6), 6-15, 2002 | 133 | 2002 |
| Reputation, responsibility, and stakeholder support in Scandinavian firms: A comparative analysis D Vidaver-Cohen, PS Brønn Journal of Business Ethics 127, 49-64, 2015 | 110 | 2015 |
| A reputation analysis of the most visible companies in the Scandinavian countries T Apéria, PS Brønn, M Schultz Corporate Reputation Review 7, 218-230, 2004 | 102 | 2004 |
| Relationship outcomes as determinants of reputation P Simcic Brønn Corporate Communications: An International Journal 12 (4), 376-393, 2007 | 85 | 2007 |
| How others see us: Leaders’ perceptions of communication and communication managers PS Brønn Journal of Communication Management, 2014 | 80 | 2014 |
| Issues management as a basis for strategic orientation PS Brønn, C Brønn Journal of Public Affairs 2 (4), 247-258, 2002 | 69 | 2002 |
| Corporate citizenship and managerial motivation: Implications for business legitimacy D VIDAVER‐COHEN, PS Brønn Business and Society Review 113 (4), 441-475, 2008 | 68 | 2008 |
| Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis PS Brønn, EL Olson Public Relations Review 25 (3), 351-368, 1999 | 65 | 1999 |
| Kommunikasjon for ledere og organisasjoner PS Brønn, AJK eds.) Fagbokforlaget, 2014 | 61* | 2014 |
| Reputation, communication, and the corporate brand PS Brønn The Sage handbook of public relations, 307-320, 2010 | 61 | 2010 |
| Communication managers as strategists? Can they make the grade? P Simcic Brønn Journal of Communication Management 5 (4), 313-326, 2001 | 57 | 2001 |
| A reflective approach to uncovering actual identity P Simcic Brønn, A Engell, H Martinsen European Journal of Marketing 40 (7/8), 886-901, 2006 | 53 | 2006 |
| Corporate Communication: A Strategic Approach to Building Reputation PS Brønn, R Wiig-Berg Gyldendal Akademisk, 0 | 50* | |
| Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication P Simcic Brønn Journal of Communication Management 16 (1), 77-94, 2012 | 40 | 2012 |
| Marketing and corporate social responsibility PS Brønn The handbook of communication and corporate social responsibility, 110-127, 2011 | 40 | 2011 |
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