| A meta-analysis of the impact of price presentation on perceived savings A Krishna, R Briesch, DR Lehmann, H Yuan Journal of Retailing 78 (2), 101-118, 2002 | 407 | 2002 |
| Building trust to increase purchase intentions: The signaling impact of low pricing policies TB White, H Yuan Journal of consumer psychology 22 (3), 384-394, 2012 | 57 | 2012 |
| The effects of consumers’ price expectations on sellers’ dynamic pricing strategies H Yuan, S Han Journal of Marketing Research 48 (1), 48-61, 2011 | 49 | 2011 |
| Friends with benefits: Social coupons as a strategy to enhance customers’ social empowerment S Hanson, H Yuan Journal of the Academy of Marketing Science 46, 768-787, 2018 | 46 | 2018 |
| Effect of ad-irrelevant distance cues on persuasiveness of message framing AA Kulkarni, H Yuan Journal of Advertising 44 (3), 254-263, 2015 | 37 | 2015 |
| Trade promotion decisions under demand uncertainty: A market experiment approach H Yuan, MI Gómez, VR Rao Management Science 59 (7), 1709-1724, 2013 | 28 | 2013 |
| Feeling manipulated: How tip request sequence impacts customers and service providers? N Warren, S Hanson, H Yuan Journal of Service Research 24 (1), 66-83, 2021 | 26 | 2021 |
| The impact of psychological identification with home-name stocks on investor behavior: An empirical and experimental investigation H Wang, H Yuan, X Li, H Li Journal of the academy of marketing science 47 (6), 1109-1130, 2019 | 24 | 2019 |
| The control–effort trade-off in participative pricing: How easing pricing decisions enhances purchase outcomes CX Wang, JT Beck, H Yuan Journal of Marketing 85 (5), 145-160, 2021 | 23 | 2021 |
| Pricing of mall services in the presence of sales leakage H Yuan, A Krishna Journal of Retailing 84 (1), 95-117, 2008 | 20 | 2008 |
| Price-matching guarantees with endogenous search: a market experiment approach H Yuan, A Krishna Journal of Retailing 87 (2), 182-193, 2011 | 17 | 2011 |
| A shared understanding: Redefining “sharing” from a consumer perspective BJ Reich, H Yuan Journal of Marketing Theory and Practice 27 (4), 430-444, 2019 | 14 | 2019 |
| Boomerang effect of incentive reminders during shopping trips A Kulkarni, XC Wang, H Yuan Journal of Consumer Marketing 36 (5), 592-599, 2019 | 12 | 2019 |
| Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism S Hanson, M Kukar‐Kinney, H Yuan Psychology & Marketing 38 (11), 2102-2121, 2021 | 10 | 2021 |
| Construal‐level Mindsets Enhance Behavioral Persistence in Response to Incentive Valence AA Kulkarni, H Yuan Journal of Behavioral Decision Making 30 (5), 1041-1051, 2017 | 10 | 2017 |
| Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing CX Wang, H Yuan, JT Beck Journal of Business Research 144, 987-996, 2022 | 8 | 2022 |
| I know what you are thinking: How theory of mind is employed in product evaluations EA Minton, TB Cornwell, H Yuan Journal of Business Research 128, 405-422, 2021 | 7 | 2021 |
| A meta-analysis of the effect of price presentation on deal evaluation A Krishna, R Briesch, D Lehmann, H Yuan Journal of Retailing 78 (2), 101-118, 2002 | 7 | 2002 |
| Who’s in Control? How Default Tip Levels Influence Customer Response NB Warren, S Hanson, H Yuan Marketing Science Institute Working Paper Series 21 (126), 2021 | 3 | 2021 |
| Optimising the effectiveness of container packaging design: How shape influences customer proportion judgments S Li, R Huang, H Yuan, Q Zhou Applied Marketing Analytics 4 (1), 79-92, 2018 | 3 | 2018 |
Aradhna KrishnaDwight F. Benton Professor of Marketing, University of Michigan, Ann ArborVerified email at umich.edu
