| Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective DR Lichtenstein, RG Netemeyer, S Burton Journal of marketing 54 (3), 54-67, 1990 | 1710 | 1990 |
| Analysis of role conflict and role ambiguity in a structural equations framework. RG Netemeyer, MW Johnston, S Burton Journal of applied psychology 75 (2), 148, 1990 | 1059 | 1990 |
| An analysis of data quality: Professional panels, student subject pools, and Amazon's Mechanical Turk J Kees, C Berry, S Burton, K Sheehan Journal of advertising 46 (1), 141-155, 2017 | 1025 | 2017 |
| A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates S Burton, DR Lichtenstein, RG Netemeyer, JA Garretson Journal of the Academy of Marketing Science 26 (4), 293-306, 1998 | 1017 | 1998 |
| Making healthful food choices: the influence of health claims and nutrition information on consumers’ evaluations of packaged food products and restaurant menu items JC Kozup, EH Creyer, S Burton Journal of Marketing 67 (2), 19-34, 2003 | 980 | 2003 |
| Antecedents of private label attitude and national brand promotion attitude: similarities and differences JA Garretson, D Fisher, S Burton Journal of retailing 78 (2), 91-99, 2002 | 727 | 2002 |
| Trait aspects of vanity: Measurement and relevance to consumer behavior RG Netemeyer, S Burton, DR Lichtenstein Journal of consumer research 21 (4), 612-626, 1995 | 594 | 1995 |
| The relationship between perceived and objective price-quality DR Lichtenstein, S Burton Journal of marketing research 26 (4), 429-443, 1989 | 562 | 1989 |
| Attacking the obesity epidemic: the potential health benefits of providing nutrition information in restaurants S Burton, EH Creyer, J Kees, K Huggins American journal of public health 96 (9), 1669-1675, 2006 | 561 | 2006 |
| Cognitive processes used by survey respondents to answer behavioral frequency questions E Blair, S Burton Journal of consumer research 14 (2), 280-288, 1987 | 552 | 1987 |
| Consumer generalization of nutrient content claims in advertising JC Andrews, RG Netemeyer, S Burton Journal of marketing 62 (4), 62-75, 1998 | 461 | 1998 |
| The effect of semantic cues on consumer perceptions of reference price ads DR Lichtenstein, S Burton, EJ Karson Journal of Consumer research 18 (3), 380-391, 1991 | 360 | 1991 |
| The last mile: an examination of effects of online retail delivery strategies on consumers TL Esper, TD Jensen, FL Turnipseed, S Burton Journal of Business logistics 24 (2), 177-203, 2003 | 331 | 2003 |
| Task conditions, response formulation processes, and response accuracy for behavioral frequency questions in surveys S Burton, E Blair Public opinion quarterly 55 (1), 50-79, 1991 | 324 | 1991 |
| Understanding how graphic pictorial warnings work on cigarette packaging J Kees, S Burton, JC Andrews, J Kozup Journal of Public Policy & Marketing 29 (2), 265-276, 2010 | 317 | 2010 |
| Effects of nutrition facts panel values, nutrition claims, and health claims on consumer attitudes, perceptions of disease-related risks, and trust JA Garretson, S Burton Journal of Public Policy & Marketing 19 (2), 213-227, 2000 | 314 | 2000 |
| Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions JC Andrews, S Burton, RG Netemeyer Journal of Advertising 29 (3), 29-42, 2000 | 304 | 2000 |
| Assessing the domain specificity of deal proneness: a field study DR Lichtenstein, RG Netemeyer, S Burton Journal of Consumer Research 22 (3), 314-326, 1995 | 295 | 1995 |
| The effects of nutrition package claims, nutrition facts panels, and motivation to process nutrition information on consumer product evaluations SB Keller, M Landry, J Olson, AM Velliquette, S Burton, JC Andrews Journal of Public Policy & Marketing 16 (2), 256-269, 1997 | 292 | 1997 |
| An examination of deal proneness across sales promotion types: a consumer segmentation perspective DR Lichtenstein, S Burton, RG Netemeyer Journal of Retailing 73 (2), 283-297, 1997 | 287 | 1997 |
Rick NetemeyerMcIntire School of Commerce, University of VirginiaVerified email at virginia.edu
