Sharon Ng
Sharon Ng
Nanyang Business School, Nanyang Technological University
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Cited by
Cited by
Cultural differences in consumer impatience
H Chen, S Ng, AR Rao
Journal of Marketing Research 42 (3), 291-301, 2005
Exemplars or beliefs? The impact of self-view on the nature and relative influence of brand associations
S Ng, MJ Houston
Journal of Consumer Research 32 (4), 519-529, 2006
Regulatory focus and preference reversal between hedonic and utilitarian consumption
R Roy, S Ng
Journal of Consumer Behaviour 11 (1), 81-88, 2012
The destination attribute management model: an empirical application to Bintan, Indonesia
SW Litvin, SNS Ling
Tourism Management 22 (5), 481-492, 2001
Cultural orientation and brand dilution: Impact of motivation level and extension typicality
NG Sharon
Journal of Marketing Research 47 (1), 186-198, 2010
Impact of culture on the pursuit of beauty: evidence from five countries
S Madan, S Basu, S Ng, EA Ching Lim
Journal of International Marketing 26 (4), 54-68, 2018
Culture and social cognition.
C Chiu, S Ng, EWM Au
Oxford University Press, 2013
Culture, relationship norms, and dual entitlement
H Chen, LE Bolton, S Ng, D Lee, D Wang
Journal of Consumer Research 45 (1), 1-20, 2018
Field dependency and brand cognitive structures
S Ng, MJ Houston
Journal of Marketing Research 46 (2), 279-292, 2009
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
S Ng, A Faraji-Rad, R Batra
Journal of Marketing Research 58 (2), 400-415, 2021
Handbook of culture and consumer behavior
S Ng, AY Lee
Oxford University Press, USA, 2015
The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals' risk assessment and irrational consumption
S Li, Z Zhang, Y Liu, S Ng
Psychology & marketing 38 (11), 2006-2018, 2021
The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases
Z Lu, LE Bolton, S Ng, HA Chen
Journal of Retailing 96 (2), 220-234, 2020
Regulatory goals in a globalized world
S Ng, R Batra
Journal of Consumer Psychology 27 (2), 270-277, 2017
Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
S Ng, H Kim, AR Rao
Journal of Consumer Psychology 25 (1), 89-100, 2015
Global identity and preference for environmentally friendly products: The role of personal responsibility
S Ng, S Basu
Journal of Cross-Cultural Psychology 50 (8), 919-936, 2019
Sizes are gendered: The effect of size cues in brand names on brand stereotyping
K Zhang, S Li, S Ng
Journal of Consumer Research 49 (2), 252-267, 2022
1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes
S Basu, S Ng
Journal of Consumer Psychology 31 (2), 301-318, 2021
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
S Bae, X Liu, S Ng
Marketing Letters, 1-15, 2021
Exemplars Or Beliefs? Implications of Representational Differences on Brand Evaluations Across Cultures
S Ng, M Houston
ACR North American Advances, 2004
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