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Mark Staton
Mark Staton
Assistant Professor of Marketing, Western Washington University
Verified email at wwu.edu
Title
Cited by
Cited by
Year
Improving student job placement and assessment through the use of digital marketing certification programs
MG Staton
Marketing Education Review 26 (1), 20-24, 2016
422016
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
E Love, M Staton, JD Rotman
Marketing Letters 27, 661-674, 2016
322016
Regulatory focus as a determinant of brand value
E Love, M Staton, CN Chapman, E Mina Okada
Journal of Product & Brand Management 19 (7), 512-517, 2010
242010
Modelling the diffusion of manual irrigation pumps in lower income countries with the Bass model
R Roe-Dale, C Brown, M Staton
International Journal of Social Entrepreneurship and Innovation 3 (4), 245-258, 2015
32015
Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities
K Mercurio, J Rotman, J Nasa, M Staton, E Love
Advances in Consumer Research 49, 2021
2021
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