Improving student job placement and assessment through the use of digital marketing certification programs MG Staton Marketing Education Review 26 (1), 20-24, 2016 | 42 | 2016 |
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty E Love, M Staton, JD Rotman Marketing Letters 27, 661-674, 2016 | 32 | 2016 |
Regulatory focus as a determinant of brand value E Love, M Staton, CN Chapman, E Mina Okada Journal of Product & Brand Management 19 (7), 512-517, 2010 | 24 | 2010 |
Modelling the diffusion of manual irrigation pumps in lower income countries with the Bass model R Roe-Dale, C Brown, M Staton International Journal of Social Entrepreneurship and Innovation 3 (4), 245-258, 2015 | 3 | 2015 |
Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities K Mercurio, J Rotman, J Nasa, M Staton, E Love Advances in Consumer Research 49, 2021 | | 2021 |