| All joking aside: A serious investigation into the persuasive effect of funny social issue messages RL Nabi, E Moyer-Gusé, S Byrne Communication Monographs 74 (1), 29-54, 2007 | 579 | 2007 |
| The boomerang effect a synthesis of findings and a preliminary theoretical framework S Byrne, PS Hart Annals of the International Communication Association 33 (1), 3-37, 2009 | 365 | 2009 |
| Conceptualizing personal web usage in work contexts: A preliminary framework SJ Kim, S Byrne Computers in Human Behavior 27 (6), 2271-2283, 2011 | 214 | 2011 |
| It's time to eat! Using mobile games to promote healthy eating J Pollak, G Gay, S Byrne, E Wagner, D Retelny, L Humphreys IEEE Pervasive Computing 9 (3), 21-27, 2010 | 178 | 2010 |
| Media literacy interventions: What makes them boom or boomerang? S Byrne Communication Education 58 (1), 1-14, 2009 | 119 | 2009 |
| Peers, predators, and porn: Predicting parental underestimation of children's risky online experiences S Byrne, SJ Katz, T Lee, D Linz, M McIlrath Journal of Computer-Mediated Communication 19 (2), 215-231, 2014 | 114 | 2014 |
| Toward predicting youth resistance to internet risk prevention strategies S Byrne, T Lee Journal of Broadcasting & Electronic Media 55 (1), 90-113, 2011 | 106 | 2011 |
| A critical test of self-enhancement, exposure, and self-categorization explanations for first-and third-person perceptions SA Reid, S Byrne, JS Brundidge, MD Shoham, ML Marlow Human Communication Research 33 (2), 143-162, 2007 | 74 | 2007 |
| A test of competing cognitive explanations for the boomerang effect in response to the deliberate disruption of media-induced aggression S Byrne, D Linz, WJ Potter Media Psychology 12 (3), 227-248, 2009 | 68 | 2009 |
| Construal level theory of mobile persuasion SJ Katz, S Byrne Media Psychology 16 (3), 245-271, 2013 | 65 | 2013 |
| Caring for mobile phone-based virtual pets can influence youth eating behaviors S Byrne, G Gay, JP Pollack, A Gonzales, D Retelny, T Lee, B Wansink Journal of Children and Media 6 (1), 83-99, 2012 | 65 | 2012 |
| Communicating about ocean health: theoretical and practical considerations JP Schuldt, KA McComas, SE Byrne Philosophical Transactions of the Royal Society B: Biological Sciences 371 …, 2016 | 55 | 2016 |
| Descriptions of media-induced fright reactions in a sample of US elementary school children J Cantor, S Byrne, E Moyer-Gusé, K Riddle Journal of Children and Media 4 (1), 1-17, 2010 | 52 | 2010 |
| “People killing people on the news”: Young children's descriptions of frightening television news content K Riddle, J Cantor, S Byrne, E Moyer-Gusé Communication Quarterly 60 (2), 278-294, 2012 | 51 | 2012 |
| Do the ends justify the means? A test of alternatives to the FDA proposed cigarette warning labels S Byrne, SJ Katz, A Mathios, J Niederdeppe Health communication 30 (7), 680-693, 2015 | 40 | 2015 |
| Direct-to-consumer television advertising exposure, diagnosis with high cholesterol, and statin use J Niederdeppe, S Byrne, RJ Avery, J Cantor Journal of general internal medicine 28 (7), 886-893, 2013 | 40 | 2013 |
| Mitigating the perception of threat to freedom through abstraction and distance SJ Katz, S Byrne, AI Kent Communication Research 44 (7), 1046-1069, 2017 | 36 | 2017 |
| The unintended consequences of disclosure: effect of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements S Byrne, JE Guillory, AD Mathios, RJ Avery, PS Hart Journal of health communication 17 (10), 1119-1137, 2012 | 35 | 2012 |
| Effects of varying color, imagery, and text of cigarette package warning labels among socioeconomically disadvantaged middle school youth and adult smokers S Byrne, A Greiner Safi, D Kemp, C Skurka, J Davydova, L Scolere, ... Health Communication 34 (3), 306-316, 2019 | 31 | 2019 |
| Effects of 30% and 50% cigarette pack graphic warning labels on visual attention, negative affect, quit intentions, and smoking susceptibility among disadvantaged populations … C Skurka, D Kemp, J Davydova, JF Thrasher, S Byrne, AG Safi, RJ Avery, ... Nicotine and Tobacco Research 20 (7), 859-866, 2018 | 30 | 2018 |
