| The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation T Schlager, M Bodderas, P Maas, JL Cachelin Journal of Services Marketing, 2011 | 427 | 2011 |
| Gamified information presentation and consumer adoption of product innovations J Müller-Stewens, T Schlager, G Häubl, A Herrmann Journal of Marketing 81 (2), 8-24, 2017 | 176 | 2017 |
| Gamified interactions: whether, when, and how games facilitate self–brand connections A Berger, T Schlager, DE Sprott, A Herrmann Journal of the Academy of Marketing Science 46, 652-673, 2018 | 169 | 2018 |
| Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios B Mohan, T Schlager, R Deshpandé, MI Norton Journal of Consumer Psychology 28 (2), 344-352, 2018 | 71 | 2018 |
| Fitting international segmentation for emerging markets: conceptual development and empirical illustration T Schlager, P Maas Journal of International Marketing 21 (2), 39-61, 2013 | 59 | 2013 |
| Focusing on others before you shop: exposure to Facebook promotes conventional product configurations C Hildebrand, T Schlager Journal of the Academy of Marketing Science 47, 291-307, 2019 | 43 | 2019 |
| Drivers of long-term savings behavior from the consumers’ perspective M Ruefenacht, T Schlager, P Maas, P Puustinen International Journal of Bank Marketing 33 (7), 922-943, 2015 | 38 | 2015 |
| Social product-customization systems: Peer input, conformity, and consumers’ evaluation of customized products T Schlager, C Hildebrand, G Häubl, N Franke, A Herrmann Journal of Management Information Systems 35 (1), 319-349, 2018 | 37 | 2018 |
| Reframing customer value from a dominant logics perspective T Schlager, P Maas der markt 51, 101-113, 2012 | 30 | 2012 |
| Product gamification C Hildebrand, T Schlager, A Herrmann, G Häubl Association for Consumer Research, 2015 | 23 | 2015 |
| Consumers—especially women—avoid buying from firms with higher gender pay gaps T Schlager, B Mohan, K DeCelles, M Norton Journal of Consumer Psychology 31 (3), 518-531, 2021 | 18 | 2021 |
| How and when weather boosts consumer product valuation T Schlager, E de Bellis, JA Hoegg Journal of the Academy of Marketing Science 48, 695-711, 2020 | 15 | 2020 |
| What drives leapfrogging? empirical assessment of consumer determinants of leapfrogging A Herrmann, D Sprott, T Schlager Total Quality Management & Business Excellence 28 (3-4), 266-281, 2017 | 15 | 2017 |
| People underestimate the probability of contracting the coronavirus from friends T Schlager, AV Whillans Humanities and Social Sciences Communications 9 (1), 2022 | 13 | 2022 |
| Powerful interaction points: Saying goodbye to the channel C Bieck, M Bodderas, P Maas, T Schlager IBM Global Services, 2010 | 10 | 2010 |
| Market segmentation T Schlager, M Christen Handbook of Market Research, 939-967, 2021 | 9 | 2021 |
| Testing the risk as feeling and risk as analysis perspective for insurance: the antecedents of purchasing unit-linked life insurance products C Huber, T Schlager Journal of Financial Services Marketing 23, 25-37, 2018 | 9 | 2018 |
| To buy or not to buy insurance? The antecedents in the decisionmaking process and the influence of consumer attitudes and perceptions C Huber, T Schlager Working Papers on Risk Management and Insurance 90, 136-175, 2011 | 9 | 2011 |
| Die Rolle von Social Media im Kaufentscheidungsprozess: eine internationale Studie in der Tourismus-, Elektronik-und Versicherungsindustrie P Maas, T Schlager, PH Steiner, R Taborelli Universität St. Gallen-Institut für Versicherungswirtschaft, 2014 | 7 | 2014 |
| Redefining the logic of value creation: a global perspective on emerging interaction patterns between customers and companies T Schlager D-Druck Spescha St. Gallen, 2013 | 7 | 2013 |
