Tobias Schlager
Tobias Schlager
Faculty of Business and Economics (HEC Lausanne), University of Lausanne
Verified email at
Cited by
Cited by
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
A O'Cass, T Schlager, M Bodderas, P Maas, JL Cachelin
Journal of Services Marketing, 2011
Gamified information presentation and consumer adoption of product innovations
J Müller-Stewens, T Schlager, G Häubl, A Herrmann
Journal of Marketing 81 (2), 8-24, 2017
Fitting international segmentation for emerging markets: conceptual development and empirical illustration
T Schlager, P Maas
Journal of International Marketing 21 (2), 39-61, 2013
Gamified interactions: whether, when, and how games facilitate self–brand connections
A Berger, T Schlager, DE Sprott, A Herrmann
Journal of the Academy of Marketing Science 46 (4), 652-673, 2018
Drivers of long-term savings behavior from the consumers’ perspective
M Ruefenacht, T Schlager, P Maas, P Puustinen
International Journal of Bank Marketing, 2015
Reframing customer value from a dominant logics perspective
T Schlager, P Maas
der markt 51 (2-3), 101-113, 2012
Consumers Avoid Buying From Firms With Higher CEO‐to‐Worker Pay Ratios
B Mohan, T Schlager, R Deshpandé, MI Norton
Journal of Consumer Psychology 28 (2), 344-352, 2018
Integrated water resources management under different hydrological, climatic and socio-economic conditions: results and lessons learned from a transdisciplinary IWRM project IWAS
J Seegert, TU Berendonk, C Bernhofer, F Blumensaat, I Dombrowsky, ...
Environmental earth sciences 72 (12), 4677-4687, 2014
Product gamification
C Hildebrand, T Schlager, A Herrmann, G Häubl
Advances in Consumer Research 42, 664-665, 2014
Social product-customization systems: Peer input, conformity, and consumers’ evaluation of customized products
T Schlager, C Hildebrand, G Häubl, N Franke, A Herrmann
Journal of Management Information Systems 35 (1), 319-349, 2018
Focusing on others before you shop: exposure to Facebook promotes conventional product configurations
C Hildebrand, T Schlager
Journal of the Academy of Marketing Science 47 (2), 291-307, 2019
To buy or not to buy insurance? The antecedents in the decisionmaking process and the influence of consumer attitudes and perceptions
C Huber, T Schlager
Working Papers on Risk Management and Insurance 90, 136-175, 2011
What drives leapfrogging? empirical assessment of consumer determinants of leapfrogging
A Herrmann, D Sprott, T Schlager
Total Quality Management & Business Excellence 28 (3-4), 266-281, 2017
Redefining the Logic of Value Creation. A Global Perspective on Emerging Interaction Patterns between Customers and Companies
T Schlager, P Maas, A Herrmann
Doctoral dissertation. University of St. Gallen, School of Management …, 2013
Cognitive Biases in New Technology Appropriation: An experiment on the impact of judgmental and presentational priming
A Comi, M Eppler, A Herrmann, T Schlager
Powerful interaction points: Saying goodbye to the channel
C Bieck, M Bodderas, P Maas, T Schlager
IBM Global Services, 2010
Die Rolle von Social Media im Kaufentscheidungsprozess: eine internationale Studie in der Tourismus-, Elektronik-und Versicherungsindustrie
P Maas, T Schlager, PH Steiner, R Taborelli
Universität St. Gallen-Institut für Versicherungswirtschaft, 2014
Insurers, intermediaries and interactions
C Bieck, P Maas, T Schlager
IBM Institute for Business Value and University of St. Gallen, 2013
How and when weather boosts consumer product valuation
T Schlager, E de Bellis, JA Hoegg
Journal of the Academy of Marketing Science, 1-17, 2020
Testing the risk as feeling and risk as analysis perspective for insurance: the antecedents of purchasing unit-linked life insurance products
C Huber, T Schlager
Journal of Financial Services Marketing 23 (1), 25-37, 2018
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