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Simone Wies
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Cited by
Year
Going public: How stock market listing changes firm innovation behavior
S Wies, C Moorman
Journal of Marketing Research 52 (5), 694-709, 2015
932015
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
S Wies, A Bleier, A Edeling
Journal of Marketing, 2022
582022
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
S Wies, AOI Hoffmann, J Aspara, JME Pennings
Journal of Marketing 83 (4), 58-80, 2019
572019
Firm innovation and the ratchet effect among consumer packaged goods firms
C Moorman, S Wies, N Mizik, FJ Spencer
Marketing Science 31 (6), 934-951, 2012
572012
Relationship marketing's role in managing the firm–investor dyad
AOI Hoffmann, JME Pennings, S Wies
Journal of Business Research 64 (8), 896-903, 2011
532011
The role of educational diversity in investor relations
AOI Hoffmann, A Tutic, S Wies
Corporate Communications: An International Journal 16 (4), 311-327, 2011
192011
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump
S Wies, C Moorman, RK Chandy
Journal of Marketing, 2022
122022
Panel data analysis: a non-technical introduction for marketing researchers
A Vomberg, S Wies
Handbook of Market Research, 411-467, 2021
12021
16. Firm innovation and the stock market
S Wies, C Moorman
Handbook of Research on New Product Development, 336, 2018
12018
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Articles 1–9