Vijay Mahajan
Vijay Mahajan
John P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at Austin
Bestätigte E-Mail-Adresse bei McCombs.UTexas.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
New product diffusion models in marketing: A review and directions for research
V Mahajan, E Muller, FM Bass
Journal of marketing 54 (1), 1-26, 1990
31101990
Consumer switching costs: a typology, antecedents, and consequences
TA Burnham, JK Frels, V Mahajan
Journal of the Academy of marketing Science 31 (2), 109-126, 2003
23872003
Innovation diffusion
V Mahajan
Wiley International Encyclopedia of Marketing, 2010
14802010
Delight by design: The role of hedonic versus utilitarian benefits
R Chitturi, R Raghunathan, V Mahajan
Journal of marketing 72 (3), 48-63, 2008
11402008
Innovation diffusion and new product growth models: A critical review and research directions
R Peres, E Muller, V Mahajan
International journal of research in marketing 27 (2), 91-106, 2010
9812010
Corporate board size, composition and corporate failures in retailing industry [1]
RS Chaganti, V Mahajan, S Sharma
Journal of management studies 22 (4), 400-417, 1985
8911985
Issues and opportunities in new product development: An introduction to the special issue
J Wind, V Mahajan
Journal of marketing research 34 (1), 1-12, 1997
8811997
An analysis of e-business adoption and its impact on business performance
F Wu, V Mahajan, S Balasubramanian
Journal of the Academy of Marketing science 31 (4), 425-447, 2003
6962003
Determination of adopter categories by using innovation diffusion models
V Mahajan, E Muller, RK Srivastava
Journal of Marketing Research 27 (1), 37-50, 1990
6081990
New-product diffusion models
V Mahajan, E Muller, Y Wind
Springer Science & Business Media, 2000
6072000
Innovation diffusion and new product growth models in marketing
V Mahajan, E Muller
Journal of marketing 43 (4), 55-68, 1979
5361979
Diffusion of new products: Empirical generalizations and managerial uses
V Mahajan, E Muller, FM Bass
Marketing science 14 (3_supplement), G79-G88, 1995
5341995
Introduction strategy for new products with positive and negative word-of-mouth
V Mahajan, E Muller, RA Kerin
Management Science 30 (12), 1389-1404, 1984
5281984
Consumers in a multichannel environment: Product utility, process utility, and channel choice
S Balasubramanian, R Raghunathan, V Mahajan
Journal of interactive marketing 19 (2), 12-30, 2005
5252005
Risk/return performance of diversified firms
RA Bettis, V Mahajan
Management Science 31 (7), 785-799, 1985
4931985
Software piracy: Estimation of lost sales and the impact on software diffusion
M Givon, V Mahajan, E Muller
Journal of Marketing 59 (1), 29-37, 1995
4891995
Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
R Chitturi, R Raghunathan, V Mahajan
Journal of marketing research 44 (4), 702-714, 2007
4662007
Innovation diffusion in a dynamic potential adopter population
V Mahajan, RA Peterson
Management Science 24 (15), 1589-1597, 1978
4501978
Timing, diffusion, and substitution of successive generations of technological innovations: The IBM mainframe case
V Mahajan, E Muller
Technological Forecasting and Social Change 51 (2), 109-132, 1996
4131996
The effect of reward structures on the performance of cross-functional product development teams
S Sarin, V Mahajan
Journal of marketing 65 (2), 35-53, 2001
3982001
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