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Debbie MacInnis
Debbie MacInnis
Marshall School of Business University of Southern California
Verified email at usc.edu - Homepage
Title
Cited by
Cited by
Year
Strategic brand concept-image management
CW Park, BJ Jaworski, DJ MacInnis
Journal of marketing 50 (4), 135-145, 1986
44551986
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
M Thomson, DJ MacInnis, C Whan Park
Journal of consumer psychology 15 (1), 77-91, 2005
41262005
Consumer behavior
WD Hoyer, DJ MacInnis, R Pieters
Cengage Learning, 2012
38992012
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of marketing 74 (6), 1-17, 2010
29692010
The role of imagery in information processing: Review and extensions
DJ MacInnis, LL Price
Journal of consumer research 13 (4), 473-491, 1987
20101987
Information processing from advertisements: Toward an integrative framework
DJ MacInnis, BJ Jaworski
Journal of marketing 53 (4), 1-23, 1989
19811989
Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads
DJ Maclnnis, C Moorman, BJ Jaworski
Journal of marketing 55 (4), 32-53, 1991
17771991
A framework for conceptual contributions in marketing
DJ MacInnis
Journal of Marketing 75 (4), 136-154, 2011
12912011
Effects of store characteristics and in-store emotional experiences on store attitude
C Yoo, J Park, DJ MacInnis
Journal of Business research 42 (3), 253-263, 1998
8371998
The differential role of characteristics of music on high-and low-involvement consumers' processing of ads
DJ MacInnis, CW Park
Journal of consumer Research 18 (2), 161-173, 1991
8301991
Reputation management as a motivation for sales structure decisions
AM Weiss, E Anderson, DJ Maclnnis
Journal of marketing 63 (4), 74-89, 1999
6561999
Beyond attitudes: Attachment and consumer behavior
CW Park, DJ MacInnis, JR Priester
Seoul National Journal 12 (2), 3-36, 2006
5972006
The effects of incidental ad exposure on the formation of consideration sets
S Shapiro, DJ MacInnis, SE Heckler
Journal of consumer research 24 (1), 94-104, 1997
5101997
Marketing jobs and management controls: toward a framework
BJ Jaworski, DJ MacInnis
Journal of Marketing Research 26 (4), 406-419, 1989
4871989
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
DJ MacInnis, VS Folkes
Journal of Consumer Psychology 27 (3), 355-374, 2017
4632017
Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
CW Park, SY Jun, DJ MacInnis
Journal of Marketing Research 37 (2), 187-202, 2000
4632000
The brand attitude formation process of emotional and informational ads
C Yoo, D MacInnis
Journal of business research 58 (10), 1397-1406, 2005
4412005
What to say when: Advertising appeals in evolving markets
RK Chandy, GJ Tellis, DJ MacInnis, P Thaivanich
Journal of marketing Research 38 (4), 399-414, 2001
4332001
The concept of hope and its relevance to product evaluation and choice
DJ MacInnis, GE De Mello
Journal of Marketing 69 (1), 1-14, 2005
4022005
The concept of hope and its relevance to product evaluation and choice
DJ MacInnis, GE De Mello
Journal of Marketing 69 (1), 1-14, 2005
4022005
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