Darryl W. Miller
Darryl W. Miller
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Zitiert von
Zitiert von
Mental imagery and sound effects in radio commercials
DW Miller, LJ Marks
Journal of Advertising 21 (4), 83-93, 1992
Stereotypes of the elderly in US television commercials from the 1950s to the 1990s
DW Miller, TS Leyell, J Mazachek
The International Journal of Aging and Human Development 58 (4), 315-340, 2004
The effects of imagery‐evoking radio advertising strategies on affective responses
DW Miller, LJ Marks
Psychology & Marketing 14 (4), 337-360, 1997
Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective
DW Miller, M Stoica
Journal of Vacation Marketing 10 (1), 11-21, 2004
Stereotypes of the elderly in magazine advertisements 1956–1996
PN Miller, DW Miller, EM McKibbin, GL Pettys
The International Journal of Aging and Human Development 49 (4), 319-337, 1999
A scale for measuring advertisement-evoked mental imagery
DW Miller, J Hadjimarcou, A Miciak
Journal of Marketing Communications 6 (1), 1-20, 2000
Classifying services by tangibility/intangibility of attributes and benefits
DW Miller, JE Foust
Services Marketing Quarterly 24 (4), 35-55, 2003
An analysis of rhetorical figures and other linguistic devices in corporation brand slogans
DW Miller, M Toman
Journal of Marketing Communications 22 (5), 474-493, 2016
New technology adoption, business strategy and government involvement: The case of mobile commerce
M Stoica, DW Miller, D Stotlar
Journal of Nonprofit & Public Sector Marketing 13 (1-2), 213-232, 2005
The moderating effects of enduring involvement on imagery-evoking advertisements
DW Miller, LJ Marks
American Marketing Association 121, 128, 1996
An analysis of financial services brand marks
DW Miller, JE Foust, O Kilic
Journal of Financial Services Marketing 11, 257-267, 2007
An analysis of the syntactic complexity in service corporation brand slogans
DW Miller, M Toman
Services Marketing Quarterly 36 (1), 37-50, 2015
A comparative study of American and Japanese company brand icons
O Kilic, DW Miller, SM Vollmers
Journal of Brand Management 18, 583-596, 2011
An examination of gender role portrayals in television commercials in Romania: A gender of nations approach
M Stoica, DW Miller, D Ardelea
Journal of Marketing Communications 17 (4), 245-261, 2011
Predicting motion picture box office performance using temporal tweet patterns
HL Najafi, DW Miller
International Journal of Intelligent Computing and Cybernetics, 2018
An analysis of hospital brand mark clusters
SM Vollmers, DW Miller, O Kilic
Journal of Hospital Marketing & Public Relations 20 (2), 87-99, 2010
A comparative analysis of Chinese and Japanese company and brand icons
O Kilic, DW Miller, SM Vollmers
Journal of Asia-Pacific Business 10 (3), 221-237, 2009
Imagery evoking advertising strategies and the interrelationships among cognitive and affective responses to radio commercials
DW Miller
Kent State University, 1994
Hospital successes and failures indicate change in hospital marketing
RF Krampf, DW Miller
Journal of Hospital Marketing 7 (2), 11-18, 1993
Modeling consumer responses to a vignette television commercial drama for a vacation resort
DW Miller, M Stoica, O Kilic
Services Marketing Quarterly 38 (1), 1-14, 2017
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