| A probabilistic choice model for market segmentation and elasticity structure WA Kamakura, GJ Russell Journal of marketing research 26 (4), 379-390, 1989 | 1656 | 1989 |
| Measuring brand value with scanner data WA Kamakura, GJ Russell International journal of Research in Marketing 10 (1), 9-22, 1993 | 1164* | 1993 |
| Nutrition information in the supermarket JE Russo, R Staelin, CA Nolan, GJ Russell, BL Metcalf Journal of Consumer Research 13 (1), 48-70, 1986 | 375 | 1986 |
| Analysis of cross category dependence in market basket selection GJ Russell, A Petersen Journal of Retailing 76 (3), 367-392, 2000 | 335 | 2000 |
| Customer targeting: A neural network approach guided by genetic algorithms YS Kim, WN Street, GJ Russell, F Menczer Management Science 51 (2), 264-276, 2005 | 183 | 2005 |
| Understanding brand competition using micro and macro scanner data GJ Russell, WA Kamakura Journal of Marketing Research 31 (2), 289-303, 1994 | 142 | 1994 |
| Spatial models in marketing ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ... Marketing Letters 16 (3), 267-278, 2005 | 128 | 2005 |
| Multiple-category decision-making: Review and synthesis GJ Russell, S Ratneshwar, AD Shocker, D Bell, A Bodapati, A Degeratu, ... Marketing Letters 10 (3), 319-332, 1999 | 128 | 1999 |
| Profiling the reference price consumer S Moon, GJ Russell, SD Duvvuri Journal of Retailing 82 (1), 1-11, 2006 | 117 | 2006 |
| Predicting product purchase from inferred customer similarity: An autologistic model approach S Moon, GJ Russell Management Science 54 (1), 71-82, 2008 | 115 | 2008 |
| Modeling multiple category brand preference with household basket data GJ Russell, WA Kamakura Journal of Retailing 73 (4), 439-461, 1997 | 108 | 1997 |
| A relationship between market share elasticities and brand switching probabilities RE Bucklin, GJ Russell, V Srinivasan Journal of Marketing Research 35 (1), 99-113, 1998 | 99 | 1998 |
| Implications of market structure for elasticity structure GJ Russell, RN Bolton Journal of Marketing Research 25 (3), 229-241, 1988 | 87 | 1988 |
| Inferring market structure from customer response to competing and complementary products T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ... Marketing Letters 13 (3), 221-232, 2002 | 80 | 2002 |
| Estimating elasticities with PIMS data: Methodological issues and substantive implications MR Hagerty, JM Carman, GJ Russell Journal of Marketing Research 25 (1), 1-9, 1988 | 59 | 1988 |
| Why teenagers come for treatment: A ten-year prospective epidemiological study in Woodlawn SG Kellam, JD Branch, CH Brown, G Russell Journal of the American Academy of Child Psychiatry 20 (3), 477-495, 1981 | 53 | 1981 |
| An Analysis of Assortment Choice in Grocery Retailing K Kwak, SD Duvvuri, GJ Russell Journal of Retailing, 2014 | 42 | 2014 |
| Perspectives on multiple category choice G Russell, D Bell, A Bodapati, C Brown, J Chiang, G Gaeth, S Gupta, ... Marketing Letters 8 (3), 297-305, 1997 | 40 | 1997 |
| Recovering measures of advertising carryover from aggregate data: The role of the firm's decision behavior GJ Russell Marketing Science 7 (3), 252-270, 1988 | 28 | 1988 |
| A model of latent symmetry in cross price elasticities GJ Russell Marketing Letters 3 (2), 157-169, 1992 | 25 | 1992 |
