| Marketing automation I Heimbach, DS Kostyra, O Hinz Business & Information Systems Engineering 57 (2), 129-133, 2015 | 190 | 2015 |
| The impact of content sentiment and emotionality on content virality I Heimbach, O Hinz International Journal of Research in Marketing 33 (3), 695-701, 2016 | 90 | 2016 |
| The impact of sharing mechanism design on content sharing in online social networks I Heimbach, O Hinz Information Systems Research 29 (3), 592-611, 2018 | 71 | 2018 |
| Content virality on online social networks: Empirical evidence from Twitter, Facebook, and Google+ on German news websites I Heimbach, B Schiller, T Strufe, O Hinz Proceedings of the 26th ACM Conference on Hypertext & Social Media, 39-47, 2015 | 65 | 2015 |
| The value of user’s Facebook profile data for product recommendation generation I Heimbach, J Gottschlich, O Hinz Electronic Markets 25 (2), 125-138, 2015 | 46 | 2015 |
| The impact of security by design on the success of open source software G Chehrazi, I Heimbach, O Hinz | 16 | 2016 |
| The value of users' Facebook profile data-generating product recommendations for online social shopping sites J Gottschlich, I Heimbach, O Hinz | 10 | 2013 |
| Development of the Social Network Usage in Germany since 2012 B Schiller, I Heimbach, T Strufe, O Hinz Technical report, Technische UniversitAd’t Darmstadt, 2014 | 7 | 2014 |
| The effects of state-dependent human behavior on the design of a serial line I Heimbach, J Grahl, F Rothlauf Zeitschrift für Betriebswirtschaft 82 (7-8), 745-762, 2012 | 6 | 2012 |
| The Rise of Robo-Reviews-The Effects of Chatbot-Mediated Review Elicitation on Review Valence. T Goeken, D Tsekouras, I Heimbach, D Gutt ECIS, 2020 | 5 | 2020 |
| Development of the Social Network Usage in Germany since 2012. Year 2015: Game over. Facebook Claims over 94% Market Share in News Sharing B Schiller, I Heimbach, T Strufe, O Hinz TU Darmstadt: Working Paper, 2016 | 3 | 2016 |
| How smartphone apps can help predicting music sales I Nikolaeva, O Hinz | 2 | 2012 |
| Understanding the Dark Side of Analytics: Primum non Nocere! R Sharda, A Gupta, J Marsden, P Brey, I Heimbach | 1 | 2019 |
