Nathan Yang
Nathan Yang
Assistant Professor in Marketing, Cornell University
Verified email at - Homepage
Cited by
Cited by
Twitter Adoption in Congress
F Chi, N Yang
Review of Network Economics 10 (1), 2010
Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada
M Igami, N Yang
Quantitative Economics 7 (2), 483–521, 2016
Learning in Retail Entry
N Yang
International Journal of Research in Marketing 37 (2), 336-355, 2020
How Can Machine Learning Aid Behavioral Marketing Research?
L Hagen, K Uetake, N Yang, B Bollinger, A Chaney, D Dzyabura, J Etkin, ...
Marketing Letters 31, 361-370, 2020
Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program
K Uetake, N Yang
Marketing Science 39 (3), 487-499, 2020
Firm Expansion, Size Spillovers and Market Dominance in Retail Chain Dynamics
J Blevins, A Khwaja, N Yang
Management Science 64 (9), 4070-4093, 2018
Burger King & McDonald's: Where's the Spillover
N Yang
International Journal of the Economics of Business 19 (2), 255-281, 2010
Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity
K Sudhir, N Yang
Harnessing the small victories: Goal design strategies for a mobile calorie and weight loss tracking application
K Uetake, N Yang
Available at SSRN 2928441, 2022
Threat of Entry and Organizational-form Choice: The Case of Franchising in Retailing
M Nishida, N Yang
Journal of Marketing Research 57 (5), 810-830, 2020
Measuring Deterrence Motives in Dynamic Oligopoly Games
L Fang, N Yang
Management Science 70 (6), 3527-3565, 2024
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy
SC Chintala, J Liaukonytė, N Yang
Marketing Science 43 (3), 506-522, 2024
Quantifying the Link Between Employee Engagement, and Customer Satisfaction and Retention in the Car Rental Industry
A Khwaja, N Yang
Quantitative Marketing and Economics 20, 275-292, 2022
Consumer Health in the Digital Age
P Liu, J Inman, B Li, C Wong, N Yang
Journal of the Association for Consumer Research 7 (2), 2022
An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing
E Ergin, M Gumus, N Yang
Production and Operations Management 31 (2), 607-621, 2022
Engagement Dynamics in mHealth
Y Jiang, K Uetake, N Yang
Working paper, 2023
Following Good Examples - Health Goal-Oriented Food Recommendation based on Behavior Data
Y Ling, JY Nie, D Nielsen, B Knäuper, N Yang, L Dubé
WWW '22: Proceedings of the ACM Web Conference 2022, 2022
Non-monotonicity in Retail Entry
L Fang, N Yang
Working paper, 2024
Consumption Variety in Food Recommendation
DE Nielsen, N Yang, L Dubé, B Knäuper, Y Ling, JY Nie
Journal of the Association for Consumer Research 7 (4), 2022
Risky Preemptive Investment
L Fang, N Yang
Working paper, 2024
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