| Value co-creation on social media: Examining the relationship between brand engagement and display advertising effectiveness for Chinese hotels S Lin, S Yang, M Ma, J Huang International Journal of Contemporary Hospitality Management 30 (4), 2153-2174, 2018 | 79 | 2018 |
| Do CMO incentives matter? An empirical investigation of CMO compensation and its impact on firm performance N Bansal, K Joseph, M Ma, MB Wintoki Management Science 63 (6), 1993-2015, 2017 | 46 | 2017 |
| Buying a new product with inconsistent product reviews from multiple sources: The role of information diagnosticity and advertising K Byun, M Ma, K Kim, T Kang Journal of Interactive Marketing 55 (1), 81-103, 2021 | 40 | 2021 |
| The influence of coupon duration on consumers’ redemption behavior and brand profitability Z Zhang, M Ma, PTLP Leszczyc, H Zhuang European Journal of Operational Research 281 (1), 114-128, 2020 | 36 | 2020 |
| Bundling of vertically differentiated products in a supply chain M Ma, S Mallik Decision Sciences 48 (4), 625-656, 2017 | 36 | 2017 |
| Marketing strategy after meeting Wall Street: The role of information asymmetry M Ma, M Dewally, J Huang Journal of Financial Research 40 (3), 369-400, 2017 | 14 | 2017 |
| From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry M Ma, J Huang, S Lin, S Yang International Journal of Hospitality Management 76, 71-82, 2019 | 8 | 2019 |
| Virtual fitting room effect: Moderating role of body mass index S Yang, G Xiong, H Mao, M Ma Journal of Marketing Research 60 (6), 1221-1241, 2023 | 3 | 2023 |
| In-house deals: Agency and information asymmetry perspectives F Chen, J Huang, M Ma, H Yu Corporate Ownership & Control 18, 8-19, 2021 | 1 | 2021 |
| Traditional Chinese Medicine, Xining, China S Mallik, L Gaur, R Hu, H Qi, S Zhang, X Niu, L Ren, S Wang, D Gao, ... Deep learning to disease prediction on next generation sequencing and …, 2023 | | 2023 |
| Marketing When Insiders are Locked in: An Abstract M Ma, J Huang Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Retailer and Manufacturer Bundling in Distribution Channels M Ma, S Mallik Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
