Sören Köcher
Sören Köcher
Assistant Professor of Marketing at TU Dortmund University
Bestätigte E-Mail-Adresse bei tu-dortmund.de - Startseite
Zitiert von
Zitiert von
“Likes” as social rewards: Their role in online social comparison and decisions to like other People's selfies
AM Rosenthal-von der Pütten, MR Hastall, S Köcher, C Meske, T Heinrich, ...
Computers in Human Behavior 92, 76-86, 2019
Dazing diversity: investigating the determinants and consequences of decision paralysis
F Huber, S Köcher, J Vogel, F Meyer
Psychology & Marketing 29 (6), 467-478, 2012
New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations
S Köcher, M Jugovac, D Jannach, HH Holzmüller
Journal of Retailing 95 (1), 24-41, 2019
Zuviel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation
S Köcher, HH Holzmüller
Zeitschrift für betriebswirtschaftliche Forschung 66 (4), 306–343, 2014
Patient experience in the digital age: An investigation into the effect of generational cohorts
L Alkire, GE O'Connor, S Myrden, S Köcher
Journal of Retailing and Consumer Services 57, 102221, 2020
Spillover effects in marketing: integrating core research domains
X Raufeisen, L Wulf, S Köcher, U Faupel, HH Holzmüller
AMS Review 9 (3-4), 247-267, 2019
Should we reach for the stars? Examining the convergence between online product ratings and objective product quality and their impacts on sales performance
S Köcher, S Köcher
Journal of Marketing Behavior 3 (2), 167-183, 2018
Investigating Mere-Presence Effects of Recommendations on the Consumer Choice Process
S Köcher, D Jannach, M Jugovac, HH Holzmüller
Joint Workshop on Interfaces and Human Decision Making for Recommender Systems, 2016
Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China
PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, M de Oliveira
Academy of Marketing Conference, 2015
The Paradox of Points - Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
S Köcher
The Paradox of Points, 2015
The Paradox of Points
S Köcher
Springer, 2015
“My bad”: investigating service failure effects in self-service and full-service settings
S Köcher, S Paluch
Journal of Services Marketing 33 (2), 181-191, 2019
About the Relevance of Irrelevance – Does Medium Magnitude in Loyalty Programs Matter?
S Köcher, M Blut
American Marketing Association (AMA) Summer Educators’ Conference, 2013
The Illusion of Points: Investigating the Effects of Medium Magnitude in Loyalty Programs
S Köcher, M Blut
42nd European Marketing Academy (EMAC) Annual Conference, 2013
Give-and-Take in Loyalty Programs – The Asymmetric Effects of Medium Magnitude
S Köcher, M Blut
American Marketing Association (AMA) Summer Educators’ Conference, 2012
Context‐induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacy
S Köcher, HH Holzmüller
Journal of Consumer Behaviour 18 (3), 179-189, 2019
Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in Pricing
M Husemann-Kopetzky, S Köcher
Journal of Marketing Behavior 2 (4), 313-324, 2017
New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract)
S Köcher, HH Holzmüller
Creating Marketing Magic and Innovative Future Marketing Trends, 51-52, 2017
The Evolution of Influencer–Follower Relationships: A Life-Cycle Approach: An Abstract
S Köcher, S Köcher, L Alkire
Academy of Marketing Science Annual Conference, 137-138, 2019
When Certifying Sustainability Can Backfire – Assessing Side Effects of Sustainability Labels on Non-Certified Products of the Same Brand
L Wulf, S Köcher, HH Holzmüller
American Marketing Association (AMA) Summer Educators’ Conference, 2017
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