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“Likes” as social rewards: Their role in online social comparison and decisions to like other People's selfies
AM Rosenthal-von der Pütten, MR Hastall, S Köcher, C Meske, T Heinrich, ...
Computers in Human Behavior 92, 76-86, 2019
792019
Patient experience in the digital age: An investigation into the effect of generational cohorts
L Alkire, GE O'Connor, S Myrden, S Köcher
Journal of Retailing and Consumer Services 57, 102221, 2020
282020
New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations
S Köcher, M Jugovac, D Jannach, HH Holzmüller
Journal of Retailing 95 (1), 24-41, 2019
232019
Dazing diversity: investigating the determinants and consequences of decision paralysis
F Huber, S Köcher, J Vogel, F Meyer
Psychology & Marketing 29 (6), 467-478, 2012
212012
Spillover effects in marketing: integrating core research domains
X Raufeisen, L Wulf, S Köcher, U Faupel, HH Holzmüller
AMS Review 9 (3-4), 247-267, 2019
152019
Zuviel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation
S Köcher, HH Holzmüller
Zeitschrift für betriebswirtschaftliche Forschung 66 (4), 306–343, 2014
92014
Should we reach for the stars? Examining the convergence between online product ratings and objective product quality and their impacts on sales performance
S Köcher, S Köcher
Journal of Marketing Behavior 3 (2), 167-183, 2018
62018
The Paradox of Points - Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
S Köcher
The Paradox of Points, 2015
62015
Investigating Mere-Presence Effects of Recommendations on the Consumer Choice Process
S Köcher, D Jannach, M Jugovac, HH Holzmüller
Joint Workshop on Interfaces and Human Decision Making for Recommender Systems, 2016
52016
“My bad”: investigating service failure effects in self-service and full-service settings
S Köcher, S Paluch
Journal of Services Marketing 33 (2), 181-191, 2019
32019
Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China
PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, M de Oliveira
Academy of Marketing Conference, 2015
32015
“I Made It Work”: How Using a Self‐Assembled Product Increases Task Performance
S Köcher, K Wilcox
Journal of Consumer Psychology, 2021
22021
Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in Pricing
M Husemann-Kopetzky, S Köcher
Journal of Marketing Behavior 2 (4), 313-324, 2017
22017
The influence of customer product ratings on purchase decisions: An abstract
S Küsgen, S Köcher
Creating Marketing Magic and Innovative Future Marketing Trends, 953-954, 2017
22017
About the Relevance of Irrelevance – Does Medium Magnitude in Loyalty Programs Matter?
S Köcher, M Blut
American Marketing Association (AMA) Summer Educators’ Conference, 2013
22013
The Illusion of Points: Investigating the Effects of Medium Magnitude in Loyalty Programs
S Köcher, M Blut
42nd European Marketing Academy (EMAC) Annual Conference, 2013
22013
Give-and-Take in Loyalty Programs – The Asymmetric Effects of Medium Magnitude
S Köcher, M Blut
American Marketing Association (AMA) Summer Educators’ Conference, 2012
22012
Context‐induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacy
S Köcher, HH Holzmüller
Journal of Consumer Behaviour 18 (3), 179-189, 2019
12019
New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract)
S Köcher, HH Holzmüller
Creating Marketing Magic and Innovative Future Marketing Trends, 51-52, 2017
12017
The Paralyzed Customer: An Empirical Investigation of Antecedents and Consequences of Decision Paralysis
F Huber, S Köcher, F Meyer, J Vogel
European Advances in Consumer Research 11, 417-423, 2011
12011
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