| “Likes” as social rewards: Their role in online social comparison and decisions to like other People's selfies AM Rosenthal-von der Pütten, MR Hastall, S Köcher, C Meske, T Heinrich, ... Computers in Human Behavior 92, 76-86, 2019 | 79 | 2019 |
| Patient experience in the digital age: An investigation into the effect of generational cohorts L Alkire, GE O'Connor, S Myrden, S Köcher Journal of Retailing and Consumer Services 57, 102221, 2020 | 28 | 2020 |
| New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations S Köcher, M Jugovac, D Jannach, HH Holzmüller Journal of Retailing 95 (1), 24-41, 2019 | 23 | 2019 |
| Dazing diversity: investigating the determinants and consequences of decision paralysis F Huber, S Köcher, J Vogel, F Meyer Psychology & Marketing 29 (6), 467-478, 2012 | 21 | 2012 |
| Spillover effects in marketing: integrating core research domains X Raufeisen, L Wulf, S Köcher, U Faupel, HH Holzmüller AMS Review 9 (3-4), 247-267, 2019 | 15 | 2019 |
| Zuviel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation S Köcher, HH Holzmüller Zeitschrift für betriebswirtschaftliche Forschung 66 (4), 306–343, 2014 | 9 | 2014 |
| Should we reach for the stars? Examining the convergence between online product ratings and objective product quality and their impacts on sales performance S Köcher, S Köcher Journal of Marketing Behavior 3 (2), 167-183, 2018 | 6 | 2018 |
| The Paradox of Points - Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs S Köcher The Paradox of Points, 2015 | 6 | 2015 |
| Investigating Mere-Presence Effects of Recommendations on the Consumer Choice Process S Köcher, D Jannach, M Jugovac, HH Holzmüller Joint Workshop on Interfaces and Human Decision Making for Recommender Systems, 2016 | 5 | 2016 |
| “My bad”: investigating service failure effects in self-service and full-service settings S Köcher, S Paluch Journal of Services Marketing 33 (2), 181-191, 2019 | 3 | 2019 |
| Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, M de Oliveira Academy of Marketing Conference, 2015 | 3 | 2015 |
| “I Made It Work”: How Using a Self‐Assembled Product Increases Task Performance S Köcher, K Wilcox Journal of Consumer Psychology, 2021 | 2 | 2021 |
| Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in Pricing M Husemann-Kopetzky, S Köcher Journal of Marketing Behavior 2 (4), 313-324, 2017 | 2 | 2017 |
| The influence of customer product ratings on purchase decisions: An abstract S Küsgen, S Köcher Creating Marketing Magic and Innovative Future Marketing Trends, 953-954, 2017 | 2 | 2017 |
| About the Relevance of Irrelevance – Does Medium Magnitude in Loyalty Programs Matter? S Köcher, M Blut American Marketing Association (AMA) Summer Educators’ Conference, 2013 | 2 | 2013 |
| The Illusion of Points: Investigating the Effects of Medium Magnitude in Loyalty Programs S Köcher, M Blut 42nd European Marketing Academy (EMAC) Annual Conference, 2013 | 2 | 2013 |
| Give-and-Take in Loyalty Programs – The Asymmetric Effects of Medium Magnitude S Köcher, M Blut American Marketing Association (AMA) Summer Educators’ Conference, 2012 | 2 | 2012 |
| Context‐induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacy S Köcher, HH Holzmüller Journal of Consumer Behaviour 18 (3), 179-189, 2019 | 1 | 2019 |
| New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract) S Köcher, HH Holzmüller Creating Marketing Magic and Innovative Future Marketing Trends, 51-52, 2017 | 1 | 2017 |
| The Paralyzed Customer: An Empirical Investigation of Antecedents and Consequences of Decision Paralysis F Huber, S Köcher, F Meyer, J Vogel European Advances in Consumer Research 11, 417-423, 2011 | 1 | 2011 |
Sebastian OcklenburgBiopsychologie, Ruhr-Universität BochumBestätigte E-Mail-Adresse bei rub.de
