Dwayne D. Gremler
Dwayne D. Gremler
Professor of Marketing, Bowling Green State University
Bestätigte E-Mail-Adresse bei bgsu.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Service Marketing: Integrating Customer Focus Across The Firm-4/E.
VA Zeithaml, MJ Bitner, DD Gremler
17154*2006
Services Marketing
VA Zeithaml, MJ Bitner
McGraw-Hill, 1996
15679*1996
Services Marketing: Integrating Customer Focus across the Firm
VA Zeithaml, MJ Bitner
McGrawHill, 1996
15679*1996
Services Marketing. Integrating Customer Focus across the Firm
V Zeithaml, M Bitner, D Gremier
McGraw-Hill, 2009
15642*2009
Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?
T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler
Journal of interactive marketing 18 (1), 38-52, 2004
63092004
Relational benefits in services industries: the customer’s perspective
KP Gwinner, DD Gremler, MJ Bitner
Journal of the academy of marketing science 26 (2), 101-114, 1998
36671998
Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality
T Hennig-Thurau, KP Gwinner, DD Gremler
Journal of service research 4 (3), 230-247, 2002
31922002
Marketing de serviços-: a empresa com foco no cliente
VA Zeithaml, MJ Bitner, DD Gremler
AMGH Editora, 2014
13522014
The critical incident technique in service research
DD Gremler
Journal of service research 7 (1), 65-89, 2004
13322004
Customer-employee rapport in service relationships
DD Gremler, KP Gwinner
Journal of Service Research 3 (1), 82-104, 2000
12492000
Service loyalty: its nature, importance, and implications
DD Gremler, SW Brown
Advancing service quality: A global perspective 5 (1), 171-181, 1996
11371996
Are all smiles created equal? How emotional contagion and emotional labor affect service relationships
T Hennig-Thurau, M Groth, M Paul, DD Gremler
Journal of Marketing 70 (3), 58-73, 2006
10922006
Generating positive word‐of‐mouth communication through customer‐employee relationships
DD Gremler, KP Gwinner, SW Brown
International Journal of Service Industry Management, 2001
7212001
The loyalty ripple effect
DD Gremler, SW Brown
International Journal of Service Industry Management, 1999
5301999
Service value revisited: Specifying a higher-order, formative measure
DM Ruiz, DD Gremler, JH Washburn, GC Carrión
Journal of Business Research 61 (12), 1278-1291, 2008
4122008
Rapport-building behaviors used by retail employees
DD Gremler, KP Gwinner
Journal of Retailing 84 (3), 308-324, 2008
3632008
The internal service encounter
DD Gremler, MJ Bitner, KR Evans
International Journal of Service Industry Management, 1994
3601994
The effect of satisfaction, switching costs, and interpersonal bonds on service loyalty.
DD Gremler
3511996
Friendship over the counter: how social aspects of service encounters influence consumer service loyalty
C Goodwin, DD Gremler
Advances in services marketing and management 5, 247-282, 1996
2861996
Experiential learning exercises in services marketing courses
DD Gremler, KD Hoffman, SM Keaveney, LK Wright
Journal of Marketing Education 22 (1), 35-44, 2000
2362000
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