| The 12 different ways for companies to innovate M Sawhney, RC Wolcott, I Arroniz MIT Sloan management review 47 (3), 75, 2006 | 1093 | 2006 |
| The 12 different ways for companies to innovate I Arroniz, RC Wolcott, M Sawhney MIT Sloan management review 47 (3), 75-81, 2006 | 1093* | 2006 |
| Empirical generalizations from brand extension research: how sure are we? R Echambadi, I Arroniz, W Reinartz, J Lee International Journal of Research in Marketing 23 (3), 253-261, 2006 | 105 | 2006 |
| The 12 different ways for companies to innovate M Sawhney, RC Wolcott, I Arroniz IEEE Engineering Management Review 35 (1), 45-52, 2007 | 60 | 2007 |
| Effect of salespeople's acquisition–retention trade-off on performance RE Carter, CM Henderson, I Arroniz, RW Palmatier Journal of Personal Selling & Sales Management 34 (2), 91-111, 2014 | 42 | 2014 |
| Las doce formas de innovar para las empresas M Sawhney, RC Wolcott, I Arroniz Harvard Deusto business review, 22-33, 2007 | 18 | 2007 |
| As 12 dimensões da inovação M Sawhney, R WOLCOTT, I ARRONIZ São Paulo: HSM Management 60, 104-112, 2007 | 8 | 2007 |
| When services are offered by small and medium retailers: what is the customer’s perception? L Narvaiza, DR de Olano, T Campos, I Arroniz Universia Business Review, 132-145, 2016 | 5 | 2016 |
| As 12 formas diferentes de inovar nas empresas M Sawhney, RC Wolcott, I Arroniz Revista Portuguesa e Brasileira de Gestão 5 (2), 6-14, 2006 | 4 | 2006 |
| Extracting Quantitative Informationfrom Nonnumeric Marketing Data: An Augmentedlatent Semantic Analysis Approach I Arroniz | 2 | 2007 |
| When services are offered by small and medium retailers: what is the customer’s perception? LN Cantín, DR de Olano, T Campos, I Arroniz UCJC Business and Society Review (formerly known as Universia Business Review), 2016 | | 2016 |
| Cuando los pequeños y medianos detallistas ofrecen servicios:¿ cuál es la percepción del cliente? LN Cantín, DR de Olano, T Campos, I Arroniz Universia Business Review, 132-145, 2016 | | 2016 |
| Innovar en el modelo industrial DR de Olano Apodaca, I Arroniz Harvard Deusto business review, 12-18, 2015 | | 2015 |
| Entry Timing and Firm Survival: The Moderating Effects of Firm and Industry Factors Raj Echambadi Dept. of Marketing College of Business Administration MB Sarkar, R Agarwal, I Arroniz | | 2003 |
Mohanbir SawhneyMcCormick Foundation Professor of Technology, Kellogg School of Management, Northwestern UniversityVerified email at kellogg.northwestern.edu
