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Myfanwy Trueman
Myfanwy Trueman
Bradford University School of Management
Bestätigte E-Mail-Adresse bei bradford.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
Can a city communicate? Bradford as a corporate brand
M Trueman, M Klemm, A Giroud
Corporate communications: an international journal 9 (4), 317-330, 2004
4472004
Examining the effect of market orientation on innovativeness
K Tajeddini, M Trueman, G Larsen
Journal of marketing management 22 (5-6), 529-551, 2006
3672006
Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry
K Tajeddini, M Trueman
International Journal of Hospitality Management 31 (4), 1119-1129, 2012
2782012
A cross‐industry review of B2B critical success factors
R Eid, M Trueman, A Moneim Ahmed
Internet research 12 (2), 110-123, 2002
2192002
Fame and fortune: a conceptual model of CEO brands
F Bendisch, G Larsen, M Trueman
European journal of marketing 47 (3/4), 596-614, 2013
2022013
Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation
K Tajeddini, U Elg, M Trueman
Journal of Retailing and Consumer Services 20 (5), 453-462, 2013
1612013
Factors affecting the success of business‐to‐business international internet marketing (B‐to‐B IIM): an empirical study of UK companies
R Eid, M Trueman
Industrial Management & Data Systems 104 (1), 16-30, 2004
1352004
Competing through design
M Trueman, D Jobber
Long range planning 31 (4), 594-605, 1998
1321998
The Internet: New international marketing issues
R Eid, M Trueman
Management research news 25 (12), 54-67, 2002
1262002
Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city
M Trueman, D Cook, N Cornelius
Place Branding and Public Diplomacy 4, 29-44, 2008
1242008
Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands
MM Trueman, N Cornelius, AJ Killingbeck-Widdup
Journal of Brand Management 15, 20-31, 2007
1192007
The potential for innovativeness: a tale of the Swiss watch industry
K Tajeddini, M Trueman
Journal of Marketing Management 24 (1-2), 169-184, 2008
1032008
Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers
K Tajeddini, M Trueman
International Journal of Entrepreneurship and Small Business 6 (2), 280-295, 2008
992008
Perceptions of innovativeness among Iranian hotel managers
K Tajeddini, M Trueman
Journal of Hospitality and Tourism Technology 5 (1), 62-77, 2014
912014
Building brand value online: exploring relationships between company and city brands
M Trueman, N Cornelius, J Wallace
European Journal of Marketing 46 (7/8), 1013-1031, 2012
772012
Environment-strategy and alignment in a restricted, transitional economy: Empirical research on its application to Iranian state-owned enterprises
K Tajeddini, M Trueman
Long Range Planning 49 (5), 570-583, 2016
672016
Managing innovation by design‐how a new design typology may facilitate the product development process in industrial companies and provide a competitive advantage
M Trueman
European Journal of Innovation Management 1 (1), 44-56, 1998
621998
Hanging Baskets Or Basket Cases?: Managing the Complexity of City Brands and Regeneration
M Trueman, N Cornelius
University of Bradford, School of Management, 2006
602006
Redrawing the perceptual map of a city
AJ Killingbeck, M Trueman
Bradford University School of Management, 2002
512002
Bradford in the premier league?: A multidisciplinary approach to branding and re-positioning a city
MM Trueman, M Klemm, A Giroud
432001
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