| Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker SH Hsieh, CT Lee Journal of Research in Interactive Marketing 15 (2), 267-294, 2021 | 87 | 2021 |
| Facilitation of consumer loyalty toward branded applications: The dual-route perspective TH Tseng, CT Lee Telematics and Informatics 35 (5), 1297-1309, 2018 | 86 | 2018 |
| Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building SH Hsieh, CT Lee, TH Tseng Journal of Retailing and Consumer Services 60, 102482, 2021 | 85 | 2021 |
| Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation SH Hsieh, CT Lee, TH Tseng Information & Management 59 (1), 103570, 2022 | 67 | 2022 |
| Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach CT Lee, LY Pan, SH Hsieh Internet Research 32 (4), 1329-1356, 2022 | 57 | 2022 |
| Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love CT Lee, SH Hsieh Behaviour & Information Technology 41 (6), 1270-1285, 2022 | 51 | 2022 |
| Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs) CT Lee, TY Ho, HH Xie Electronic Commerce Research and Applications 58, 101248, 2023 | 43 | 2023 |
| Success factors driving consumer reuse intention of mobile shopping application channel TH Tseng, CT Lee, HT Huang, WH Yang International Journal of Retail & Distribution Management 50 (1), 76-99, 2022 | 41 | 2022 |
| Measuring quality variations in e-service YC Chen, YC Shen, CTY Lee, FK Yu Journal of Service Theory and Practice 27 (2), 427-452, 2017 | 35 | 2017 |
| Engaging consumers in mobile instant messaging: the role of cute branded emoticons CT Lee, SH Hsieh Journal of Product & Brand Management 28 (7), 849-863, 2019 | 34 | 2019 |
| Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination YC Shen, CT Lee, LY Pan, CY Lee Online Information Review 45 (7), 1227-1246, 2021 | 28 | 2021 |
| How gamified branded applications drive marketing effectiveness? TH Tseng, SH Hsieh, CT Lee Marketing Intelligence & Planning 39 (5), 633-648, 2021 | 20 | 2021 |
| Traces of mobility: Examining location disclosure on social networks with mobile location tagging SH Hsieh, CT Lee Telematics and Informatics 49, 101366, 2020 | 20 | 2020 |
| Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era CT Lee, LY Pan International Journal of Bank Marketing 41 (2), 312-332, 2023 | 17 | 2023 |
| eWOM richness of leisure farm tour experience: Influences of message valence, product type and consumer knowledge S Liao, CT Lee, T Lin, M Lin Journal of Marketing Management 3 (2), 55-68, 2015 | 16 | 2015 |
| Resistance of facial recognition payment service: a mixed method approach CT Lee, LY Pan Journal of Services Marketing 37 (3), 392-407, 2023 | 14 | 2023 |
| Drivers of online brand community value creation: the role of psychological empowerment SH Hsieh, TH Tseng, CT Lee | 14 | 2018 |
| Capturing behavioural outcomes through branded applications: the perspective of the investment model TH Tseng, SH Hsieh, CT Lee Internet Research 32 (5), 1532-1561, 2022 | 9 | 2022 |
| Feeling psychologically close: examining the determinants of branded app engagement SH Hsieh, TH Tseng, CT Lee Journal of Product & Brand Management 32 (4), 566-581, 2023 | 7 | 2023 |
| Values that drive desire: examining determinants of mobile promotion satisfaction SH Hsieh, CT Lee International Journal of Retail & Distribution Management 50 (12), 1458-1474., 2022 | 6 | 2022 |
Ling-Yen PanAssistant Professor, Graduate Institute of Information Management, National Taipei UniversityBestätigte E-Mail-Adresse bei mail.ntpu.edu.tw
