Klaus Menrad
Klaus Menrad
Professor of Marketing and Management of Biogenic Resources, TUM CS, HSWT
Bestätigte E-Mail-Adresse bei hswt.de
Zitiert von
Zitiert von
Market and marketing of functional food in Europe
K Menrad
Journal of food engineering 56 (2-3), 181-188, 2003
Innovations in the food industry in Germany
K Menrad
Research policy 33 (6-7), 845-878, 2004
New case studies on the coexistence of GM and non-GM crops in European agriculture.
A Messéan, F Angevin, M Gómez-Barbero, K Menrad, ...
New case studies on the coexistence of GM and non-GM crops in European …, 2006
A qualitative analysis to understand the acceptance of wind energy in Bavaria
K Langer, T Decker, J Roosen, K Menrad
Renewable and Sustainable Energy Reviews 64, 248-259, 2016
Why people use herbal medicine: insights from a focus-group study in Germany
AN Welz, A Emberger-Klein, K Menrad
BMC complementary and alternative medicine 18 (1), 92, 2018
New products and services: Analysis of regulations shaping new markets
K Blind, B Bührlen, K Menrad, S Hafner, R Walz, C Kotz
Study financed by the European Commission, Fraunhofer Institute Systems and …, 2004
Review of GMOs under research and development and in the pipeline in Europe
M Libeau-Dulos, H Nilsagard, E Rodriguez Cerezo, K Menrad, M Menrad, ...
Fraunhofer-Inst. Systems and Innovation Research, 2003
Factors influencing citizens’ acceptance and non-acceptance of wind energy in Germany
K Langer, T Decker, J Roosen, K Menrad
Journal of Cleaner Production 175, 133-144, 2018
Technikakzeptanz und Nachfragemuster als Standortvorteil
B Hüsing, R Bierhals, B Bührlen, M Friedewald, S Kimpeler, K Menrad, ...
Abschlussbericht an das Bundesministerium für Bildung und Forschung …, 2002
Cross-European and functional food-related consumer segmentation for new product development
K Sparke, K Menrad
Journal of Food Products Marketing 15 (3), 213-230, 2009
Future impacts of biotechnology on agriculture, food production and food processing: A Delphi survey
K Menrad, D Agrafiotis, CM Enzing, L Lemkow, F Terragni
Springer Science & Business Media, 2013
Functional food
M Menrad, B Hüsing, K Menrad, T Reiss, S Beer-Borst, CA Zenger
TA 37, 2000, 2000
Public participation in wind energy projects located in Germany: Which form of participation is the key to acceptance?
K Langer, T Decker, K Menrad
Renewable Energy 112, 63-73, 2017
Is it really all about the return on investment? Exploring private wind energy investors' preferences
J Gamel, K Menrad, T Decker
Energy Research & Social Science 14, 22-32, 2016
Functional food-funktionelle Lebensmittel
B Hüsing, K Menrad, M Menrad, G Scheef
Gutachten im Auftrag des TAB. TAB-Hintergrundpapier, 1999
House owners' perceptions and factors influencing their choice of specific heating systems in Germany
T Decker, K Menrad
Energy Policy 85, 150-161, 2015
Biogenic product alternatives for children: Consumer preferences for a set of sand toys made of bio-based plastic
C Scherer, A Emberger-Klein, K Menrad
Sustainable Production and Consumption 10, 1-14, 2017
Markt und Marketing von funktionellen Lebensmitteln
K Menrad
German Journal of Agricultural Economics/Agrarwirtschaft 49 (8), 295-302, 2000
Gentechnik in der Landwirtschaft, Pflanzenzucht und Lebensmittelproduktion: Stand und Perspektiven
K Menrad, S Gaisser, B Hüsing, M Menrad
Springer-Verlag, 2013
Probleme junger, kleiner und mittelständischer Biotechnologieunternehmen
K Menrad, M Kulicke, M Lohner, T Reiß
Fraunhofer-Institut für Systemtechnik und Innovationsforschung, Karlsruhe, 1999
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