| The impact of pre-and post-launch publicity and advertising on new product sales AB Burmester, JU Becker, HJ van Heerde, M Clement International Journal of Research in Marketing 32 (4), 408-417, 2015 | 103 | 2015 |
| What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars J Mathys, AB Burmester, M Clement International Journal of Research in Marketing 33 (2), 428-448, 2016 | 69 | 2016 |
| Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? AB Burmester, F Eggers, M Clement, T Prostka International Journal of Research in Marketing 33 (2), 343-356, 2016 | 25 | 2016 |
| The impact of COVID-19 on music consumption and music spending J Denk, A Burmester, M Kandziora, M Clement Plos one 17 (5), e0267640, 2022 | 23 | 2022 |
| Pre-and post-launch effects of publicity and advertising on sales AB Burmester, JU Becker, HJ van Heerde, M Clement International Journal of Research in Marketing 32 (4), 408-17, 2015 | 18 | 2015 |
| Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry A Schöndeling, AB Burmester, A Edeling, A Marchand, M Clement Journal of the Academy of Marketing Science 51 (5), 1019-1045, 2023 | 4 | 2023 |
| Intern. J. of Research in Marketing AB Burmester, JU Becker, HJ van Heerde, M Clement | | 2015 |
