Eric T. Anderson
Eric T. Anderson
Kellogg School of Management, Northwestern University
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Effects of $9 price endings on retail sales: Evidence from field experiments
ET Anderson, DI Simester
Quantitative Marketing and Economics 1 (1), 93-110, 2003
Measuring and mitigating the costs of stockouts
ET Anderson, GJ Fitzsimons, D Simester
Management Science 52 (11), 1751-1763, 2006
The option value of returns: Theory and empirical evidence
ET Anderson, K Hansen, D Simester
Marketing Science 28 (3), 405-423, 2009
Long-run effects of promotion depth on new versus established customers: Three field studies
ET Anderson, DI Simester
Marketing Science 23 (1), 4-20, 2004
Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception
ET Anderson, DI Simester
Journal of Marketing Research 51 (3), 249-269, 2014
Price stickiness and customer antagonism
ET Anderson, DI Simester
The Quarterly Journal of Economics 125 (2), 729-765, 2010
Price stickiness and customer antagonism
ET Anderson, DI Simester
The Quarterly Journal of Economics 125 (2), 729-765, 2010
Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
ET Anderson, DI Simester
Marketing Science 27 (3), 492-500, 2008
When is price discrimination profitable?
ET Anderson, JD Dana Jr
Management Science 55 (6), 980-989, 2009
Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods
PJ Mazzocco, DD Rucker, AD Galinsky, ET Anderson
Journal of Consumer Psychology, 2012
How sales taxes affect customer and firm behavior: The role of search on the Internet
ET Anderson, NM Fong, DI Simester, CE Tucker
Journal of Marketing Research 47 (2), 229-239, 2010
The role of sale signs
ET Anderson, DI Simester
Marketing Science 17 (2), 139-155, 1998
Mind your pricing cues.
E Anderson, D Simester
Harvard Business Review 81 (9), 96-103, 134, 2003
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs
ET Anderson, D Simester
Journal of Marketing Research, 1-36, 2011
Informational rigidities and the stickiness of temporary sales
E Anderson, BA Malin, E Nakamura, D Simester, J Steinsson
Journal of Monetary Economics 90, 64-83, 2017
A Step-by-step guide to smart business experiments
ET Anderson
Development and Learning in Organizations 25 (6), 2011
Are sale signs less effective when more products have them?
ET Anderson, DI Simester
Marketing Science 20 (2), 121-142, 2001
Dynamics of retail advertising: Evidence from a field experiment
D Simester, YJ Hu, E Brynjolfsson, ET Anderson
Economic Inquiry 47 (3), 482-499, 2009
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
Coordinating price reductions and coupon events
ET Anderson, I Song
Journal of Marketing Research 41 (4), 411-422, 2004
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