| Return on engagement initiatives: A study of a business-to-business mobile app M Gill, S Sridhar, R Grewal Journal of marketing 81 (4), 45-66, 2017 | 206 | 2017 |
| Evaluating Aaker's sources of brand equity and the mediating role of brand image MS Gill, J Dawra Journal of targeting, measurement and analysis for marketing 18, 189-198, 2010 | 169 | 2010 |
| Corporate governance mechanisms and firm performance: A survey of literature MS Gill, TS Vijay, S Jha IUP Journal of Corporate Governance 8 (1), 7, 2009 | 61 | 2009 |
| Impact of resources, capabilities and technology on market orientation of Indian B2B firms A Adhikari, MS Gill Journal of Services Research 11 (2), 74, 2011 | 30 | 2011 |
| Empowering education with crowdfunding: The role of crowdfunded resources and crowd screening C Zhou, M Gill, Q Liu Journal of Marketing Research 59 (1), 97-117, 2022 | 15 | 2022 |
| Regulating product recall compliance in the digital age: Evidence from the “safe cars save lives” campaign S Pagiavlas, K Kalaignanam, M Gill, PD Bliese Journal of Marketing 86 (5), 135-152, 2022 | 12 | 2022 |
| Empowering education with crowdfunding: Empirical evidence from california public schools C Zhou, M Gill, Q Liu Available at SSRN, 2019 | 3 | 2019 |
| Recall environment and post-recall stock market response A Javadinia, M Gill, S Jayachandran Journal of the Academy of Marketing Science, 2023 | | 2023 |
| Essays on the Causal Analysis of Strategic Marketing Actions MS Gill The Pennsylvania State University, 2017 | | 2017 |
